Build Your Email List with a Lead Magnet
Turn your expertise into a marketing asset that will warm social media lurkers into coaching clients and convince people who come across your website to work with you. Get a lead magnet, welcome sequence, and landing page in our done-for-you lead magnet creation service.
Ready to Start an Email Marketing Campaign, But Don’t Have an Email List?
A lead magnet will tempt the social media followers most interested in your expertise onto your email list. You’ll get the warmest leads on your email list where you have more control over how and when you interact with them, without the interference of algorithms. A lead magnet that is prominently placed on your website and promoted regularly on your social media will send a constant stream of warm leads to your email list.
Want to Snag Coaching Clients That Are Shopping Around?
A lead magnet is the coaching equivalent of try before you buy. People who land on your website or social media profiles looking for a coach can download your lead magnet to get an instant idea of how you coach. Your lead magnet will provide them with actionable advice to give them a quick win for a small but frustrating problem. They’ll be thrilled with the results and want to come back for more.
Sample Lead Magnets
We create lead magnets that give coaching clients a taste of what working with you would be like. The lead magnets will solve a simple yet frustrating problem to give your prospective coaching clients an instant win. Then the welcome sequence will build on the momentum of that win to convert your lead magnet downloaders into paying coaching clients.
Don’t just take our word for it, though, check out the lead magnets we wrote for past clients.
Getaway Growth
Getaway Growth is a non-profit that sends underserved youth on international volunteering trips to make a difference and build valuable skills that will benefit their future careers. We wrote a lead magnet full of travel booking trips to save money and access the best availability.
You can read the whole lead magnet here.
Here’s what they had to say about working with us: “Will absolutely hire again, no question. Responsive, flexible, professional, and above and beyond service!”
Virtual Tour Pro
Not all lead magnets are lead magnets. That may be very cryptic of us, but we simply mean that the short eBooks that solve a problem are great bonuses for coaching courses or knowledge products. We wrote a resource for Virtual Tour Pro about how to make passive income through stock photography and videography.
We can’t show you the book because we’re not about to give our clients’ products away for free. But here’s what Ben had to say about working with us. “Michelle’s work was AWESOME! She researched my topic quickly & effectively and wrote me a great eBook that WASN’T generic. So happy. Will be back for more! Thanks again!”
What’s Included
Our lead magnet creation service for coaches is £1250. Here are the inclusions.
Lead Magnet
We will turn your expertise into a lead magnet that solves a problem for your ideal coaching clients and guides them to take the next steps. Your lead magnet will be well-researched and contain your insights discussed in the 60-minute strategy call.
Welcome Sequence
Capitalise on your lead magnet with a 3-email welcome sequence to provide potential coaching clients with additional resources and sell your coaching course. You’ll get email copy that is ready to plug right into your email marketing platform.
Landing Page
Give your organic and traffic somewhere to go to learn how to solve their problem. A landing page will allow you to let people know what to expect from your lead magnet and your coaching. We will write a lead magnet landing page to address any doubts or questions from your coaching clients.
Lead Magnet Resource
The most effective lead magnet is one that you send traffic to. Our lead magnet resource for coaches will talk you through the next steps. We’ll recommend graphic designers and ways to promote your lead magnet that you may not have considered. The lead magnet resource will also talk you through implementation.
**Please note our lead magnet creation service does not include design. We will recommend free Canva templates and graphic designers in our lead magnet resource.**
Coaching Course-Filling Lead Magnet in 5 Breezy Steps
Wondering what working with us looks like? There are 5 steps from landing in our inbox to having your website copy sorted.
- Getting to Know You – Before any money changes hands we like to get to know you and your coaching business. We’ll send you a questionnaire and then book a discovery call to check if we’re a good fit. Feel free to ask questions of us during this stage too.
- Strategy – Before we start writing your lead magnet, we’ll jump on a 60-minute strategy call so we can understand your client’s problem. We want to know what they need to solve their problem and get your expertise so we can give them the full coaching experience.
- Lead Magnet Creation – Kick back and relax, we’ve got it from here. We will work our magic creating an evergreen sales asset for your coaching business. This takes about a week. We’ll confirm the exact deadline with you when you order.
- Delivery – Get excited, it is time to fall in love with your coaching resource. We’ll deliver your brand-spanking new lead magnet and a complimentary resource to help you to use your lead magnet effectively. The resource will include recommendations of designers and tips for sending traffic to your new marketing asset.
- Review – When we deliver your coaching lead magnet, we will book you in for a review call so we can go through your feedback and make changes. Our lead magnet package includes 3 rounds of revision, 1 via call and 2 via email. We’ll tell you more about that when we deliver your work. Time to put your lead magnet out there so it can start bringing in new coaching clients.
About Dangerous Words Copywriting
Dangerous Words Copywriting is a boutique copywriting agency based in the UK. We help coaches improve the lives of more people by giving them the words that get people excited about their coaching courses. We have written over 400 pieces of copy in our collective 15 years of experience. Learn more about us on our About Page.