Talk About Your Business With Confidence
Learn how to answer the question, “so what do you do?” without stuttering or going off on tangents. We will teach you how to create an elevator pitch that starts a conversation.
Stop Trying to Sell With Your Elevator Pitches
Yes, that was the original purpose of an elevator pitch. But that is not how business works anymore. Even if you’re the best salesperson in the world, you are not going to close a sale in 3-5 sentences. People are sceptical as hell. If they feel rushed into a decision, they will be less likely to work with you. Stop using your elevator pitches to try and close deals.
So what is the purpose of an elevator pitch? To start a conversation. Instead of an awkward silence where you shove a business card in their hand and awkwardly back away, you want to engage the person you are speaking to and have them asking questions. Think of your elevator pitch like speed dating. You’re not trying to go home with someone after 1 minute with them; you want to give some information about yourself that will keep the conversation flowing.
Why You Need a Good Elevator Pitch For Your Coaching Business
One of the best and scariest things about being a business owner is that anyone you meet can lead to a sale. Even when you are meeting someone who isn’t an ideal customer, chances are they know someone who is. An engaging conversation about your coaching can lead to sales or referrals. We love hearing about the unexpected places where the coaches we work with meet their coaching clients. Here are some of our favourites:
- At the gynaecologist’s office
- While getting Botox
- Waiting for a bus
- A cousin’s stepsister’s fiancé
- On a night out
- A referral from a really bad first date
- A ex-boss’ sister
If that doesn’t illustrate how important it is to speak confidently about what you do, we don’t know what else will! Referrals and sales can come from absolutely anywhere. Be prepared.
Learn a Copywriter’s Secrets to a Winning Elevator Pitch
As copywriters, we believe our job goes so much further than just writing excellent copy. We believe that we can teach business owners how to talk about their business, no matter the situation or medium. In Nail Your Elevator Pitch, we will teach you how to write an elevator pitch for 3 different scenarios:
- Elevator pitches for friends and family
- Elevator pitches for industry professionals
- Elevator pitches for potential clients
With these 3 elevator pitches, you can talk confidently about your coaching business, no matter the situation. Read through the elements of a successful elevator pitch and use the examples as inspiration. Our free guide will have your elevator pitch sorted in an afternoon.
Elevator Pitches For Coaches Without the Ick
We’re not going to teach you a rigid sales pitch. That will turn off potential coaching clients and just make you feel uncomfortable. The best elevator pitch is one that you feel comfortable using. The free Nail Your Elevator Pitch guide is full of conversational elevator pitches that don’t feel like an ad break that people can’t wait to skip. We will teach you how to talk about what you do in a way that piques interest and solicits follow-up questions.
Talk about your coaching business in a way that feels right for you.