DIY Turbocharger
You’ve Got the Writing Skills. We’ll Bring the Expertise.
It’s a match made in heaven! We can help give you a leg up to create the best copy you have ever written. Copy that fires up your followers to work with you – and from your brain.
So why do you need the help of a coaching copywriter if you’re going to DIY your own copy?
Fair question. Copywriting is a lot more than just writing. It is about using knowledge of psychology and sales techniques to talk about your coaching products and services in a way that gets people excited. Copywriters also help you to create a brand voice so you can achieve consistency across your online presence.
With this foundation in place, writing copy becomes super easy. You can write your copy much faster, leaving you with more time for your coaching clients. This package even helps you to streamline your onboarding process and wow your clients at every turn. Hello, glowing testimonials!
What's Included?
Understanding your business inside and out is key to creating the DIY copy tools you need. In this 60-minute call, we’ll ask you to take us through every step of your customer journey, where you promote your business and your short and long-term business objectives.
This Brand Voice Cheat Sheet will be your content writing, copywriting, and customer service bible. It will teach you how to infuse your values into everything you do and give you boilerplate copy that you can modify slightly to apply to multiple projects.
Pre-written bios for every social media platform, guest posts, and landing page inserts. We will also create elevator pitches to talk about what you do and your cornerstone programs with potential clients. You will also get a guide to writing bios and elevator pitches so you can update your bios with confidence.
Most coaches know their coaching clients’ pain points, but writing copy that sympathises with those pain points and positioning your coaching program as a solution is a whole other skill. This guide is tailored to your coaching business, so we will teach you how to create copy that smashes pain points while giving you examples from your coaching client pain points.
Learn how to structure common types of copy to tap into the psyche of your dream coaching clients. These guides also include prompts for when to use the copy we’ve given and what to think about before writing each section.
It is not enough to just list your services on your website. You need to actively promote them. We will teach you how to discuss your services casually among your regular content and how to promote your services during enrolment.
Want a ready-made list of taglines and proposition statements to choose from when you’re writing your copy? We will write eye-catching copy headlines for both your business and your services.
Worried you’ll forget important pieces of copy when you sit down to write? After discussing your coaching business and vision for your future we will create a list of the copy you need to create so you don’t miss anything out.
Micro copy is a tiny piece of copy that oozes personality. They are the error messages that make you laugh and the messages that help you to navigate the sales page. This guide will teach you how to write coaching micro copy that is effective and strengthens your brand voice.
A list of categories and subcategories to inspire your content creation across a range of different mediums. Know how to delight your coaching clients and never be stuck for content ideas again. Use this for inspiration for your newsletters, social media content, YouTube content, and blog content.
Are your emojis on-brand? We will pick 20 emojis that are on-brand for your business. Go ahead, litter your social media posts and emails with these bad boys.
Getting testimonial-ready feedback is all about asking the right questions. Make your off-boarding process easy with this ready-to-send questionnaire. Put it in a Google Doc or ask your coaching clients these questions during your off-boarding call. The choice is yours.
Big blocks of text do not make good testimonials. Don’t make this common coaching mistake. Instead, learn how to take the most compelling parts of feedback to create testimonials that sell your expertise. We’ll teach you how to illustrate the transformation and wow your prospective coaching clients.
Total package price £997
The DIY Turbocharger is perfect for coaches that are confident communicators but want to improve their conversion rate. Create compelling copy on a solid foundation of pain points, pleasure points, and brand guidelines.
This package gives you the bespoke strategy you need to take your DIY copy from yes to HELL YES!
We’ll give you guides designed for your coaching business, plus multiple copy suggestions that you can pick and choose. Your DIY Turbocharger package will take into account any areas that need additional support as per the strategy call. The review call and off-boarding process will pick up any areas that need strengthening so you can write your copy with confidence.
What Do Past Clients Say?
Frequently Asked Questions
We are a boutique UK-based copywriting agency, but we work with clients all over the world. We can write in UK English, US English, and Canadian English; just specify which you prefer when you get in touch.
Please let us know, and we’ll create a custom package. We created our packages to address the needs of the majority of coaches, but every coaching business is different.
When we deliver the completed copy, we will schedule a review call within a week of delivery. This will give you a chance to review the guides and assemble your questions. We will go over these questions in the review call. If you are satisfied, we will off-board you during this call. If there are substantial changes that need to be made, we will discuss the next steps for revisions.
Get in touch to let us know how we can help. We want you to succeed because your success means that your clients get the coaching support they need. We will work with you to troubleshoot and propose a solution.
Yes, we offer payment plans on request.
We offer a 7-day cooling-off period starting the date you sign the contract. During this period, you will get a full refund, no questions asked. After that, we get to work. 50% of the package price is non-refundable once the 7-day cooling-off period has finished.
Once you are halfway to the deadline, 70% of the package will be non-refundable. At this point, we’ve done a lot of the hard work already. The maximum refund you can get at this point on is 30% of the package price. We will send you all of the completed work and will happily complete revisions to ensure you love it.
30% refund is also the maximum available refund for customers who are unhappy with the final product. We care about your business and want you to have copy and sales messaging that you are excited to share, so we will provide additional revisions if they are needed. We can’t offer more than a 30% refund because of the time spent on your copy and the sheer number of assets we have created for your business. Share your concerns with us so we can find a way that we can support you and help you get the most out of your copy.