The Perfect Launch
Experience Your Most Profitable Launch Yet
You have created a life-changing coaching service. Get it in front of the people who need it. Make your next launch a sold-out launch with a full waiting list.
On the surface you’re a successful coach. You have thousands of social media followers and they’re actually engaged; they ask questions in your comments and stories. But you’re here because you aren’t selling as many courses and coaching packages as you’d expect. No worries, we can help with that!
You need kick-ass launch copy and a plan for how to tease your new coaching product in a way that gets your followers begging you to open the waitlist.
What's Included?
Your offer is the cornerstone of your sales copy. The key to the biggest launch of your life is creating an offer that:
- Is unlike anything else available in your niche
- Addresses all customer objections
- Makes amazing results seem inevitable
Before we even talk money, we will send you a questionnaire so we can nail down an irresistible offer.
Understanding your business inside and out is key to creating the DIY copy tools you need. In this 60-minute call, we’ll ask you to take us through every step of your customer journey, where you promote your business and your short and long-term business objectives.
Do you struggle to know how much you should tease your new coaching program or coaching course before your launch? We will create a calendar filled out with content ideas and sales messaging. This launch content calendar will be tailored to your product, your content plan, and your content sharing platforms.
Want to try AB testing? Want to have alternative sales messaging so you can keep your marketing fresh? We’ve got you. We’ll deliver multiple alternatives of key sales messaging so you can change things up.
Renaming your coaching product is the easiest way to refresh your offering. Change it up for seasonal promotions, discounts, and new years will help you sell multiple rounds of your new coaching service.
Running special promotions during special occasions or holidays is a great way to boost your coaching course sales. As part of your Perfect Launch package, you will receive copy to sell your coaching product during promotions.
Something holding your coaching clients back from buying your course? We’ll teach you how to address common objections. You’ll receive sales messaging for your FAQ page, for social media, and for promotional emails.
Your email list is full of warm leads, get them fired up with this teaser email. This copy will have your coaching clients putting the launch date in their calendars so they don’t miss out.
Open your waitlist to the sound of sweet sweet money with this 2-3 email launch sequence. You have a life-changing coaching program and your email list is full of people looking to solve their problems. We’ll show them that your coaching course is a match made in heaven.
You will get not 1, but 2 landing pages to promote your coaching course. Use the landing pages for AB testing or to refresh your coaching course marketing in a year or two. Don’t even think about hiring another copywriter, we’ve got all the copy you need for an evergreen launch.
Error pages and confirmation messages don’t have to be dry and boring. When the small pieces of copy are quirky and full of your personality, it strengthens your brand voice. Wow your coaching clients with well-crafted microcopy.
Process emails may be boring, but they are the backbone of customer experience. They ensure your coaching clients know the next steps and how to get in touch if they have any questions. We will write the following process emails:
- Welcome email
- Onboarding/Delivery email
- Next steps email
- First week check-up email (for courses or programs)
- Midway point check-up email (for courses or programs)
- Off-boarding email + feedback questionnaire
You’ve got copy so good that YOU want to buy your coaching course, now you have to get it in front of coaching clients. The Electrify your launch guide will give you tips and tricks to drive traffic to your landing page. Get ready for the best launch of your life!
Getting testimonial-ready feedback is all about asking the right questions. Make your off-boarding process easy with this ready to send questionnaire. Put it in a Google Doc or ask your coaching clients these questions during your off-boarding call. The choice is yours.
Big blocks of text do not make good testimonials. Don’t make this common coaching mistake. Instead, learn how to take the most compelling parts of feedback to create testimonials that sell your expertise. We’ll teach you how to illustrate the transformation and wow your prospective coaching clients.
This rejuvenation resource will teach you how to refresh existing copy so you can sell your coaching services for decades. This is our gift to you so you can level-up the copy for your existing coaching products and services. It will teach you how to write better copy and update it to reflect changes to your coaching services, no copywriter needed.
Total package price £3599
The Perfect Launch is perfect for coaches that have an engaged following but need bullet proof marketing assets for their launch. We will help you create hype around your coaching course, not just for the launch, but for many years to come. You’ve done all the hard work creating a life-changing coaching product, time to turn it into recurring profit.
Frequently Asked Questions
Yes, we offer payment plans on request.
We are UK-based, but we work with clients all over the world. We can write in UK English, US English, and Canadian English; just specify which you prefer when you get in touch.
We offer a 7-day cooling-off period starting the date you sign the contract. During this period, you will get a full refund, no questions asked. After that, we get to work. 50% of the package price is non-refundable once the 7-day cooling-off period has finished.
Once you are halfway to the deadline, 70% of the package will be non-refundable. At this point, we’ve done a lot of the hard work already. The maximum refund you can get at this point on is 30% of the package price. We will send you all of the completed work and will happily complete revisions to ensure you love it.
30% refund is also the maximum available refund for customers who are unhappy with the final product. We care about your business and want you to have copy and sales messaging that you are excited to share, so we will provide additional revisions if they are needed. We can’t offer more than a 30% refund because of the time spent on your copy and the sheer number of assets we have created for your business. Share your concerns with us so we can find a way that we can support you and help you get the most out of your copy.
Please let us know, and we’ll create a custom package. We created our packages to address the needs of the majority of coaches, but every coaching business is different.
When we deliver the completed copy, we will schedule a review call within a week of delivery. This will give you a chance to review the guides and assemble your questions. We will go over these questions in the review call. If you are satisfied, we will off-board you during this call. If there are substantial changes that need to be made, we will discuss the next steps for revisions.
Get in touch to let us know how we can help. We want you to succeed because your success means that your clients get the coaching support they need. We will work with you to troubleshoot and propose a solution.
The Perfect Launch is for clients who already have a following and want help converting more of their followers to clients. Irresistible copy is a key ingredient of sales, but it is not the whole meal. You still need a coaching product worth buying and you still need to share the copy we write for you.
Make sure you read our Electrify Your Launch guide for tips on promoting your coaching courses and products. They will help you create hype around your products and coaching business in general.
The Perfect Launch copy package will save you approximately 40-60 hours. That is how much time the coaches we work with tell us it takes to create all the copy they need for their launches. On top of saving you time on the initial launch, you will also save time on refreshing your copy for future launches or seasonal promotions. Just grab your pre-made copy when you’re ready for a copy change-up.
You should book copywriting at least 2 months before you launch your new coaching program (ideally even earlier.) This gives you time to organise design, web development, and change your mind a few times before the launch. Waiting until the last minute to hire professionals to help with your launch does not actually decrease the stress of the launch. It only increases it.
Do yourself a favour and start preparing for your coaching course launch 2-6 months before the date. Our copywriting package includes sales messaging and content ideas to tease your launch leading up to the launch date, so you’ll miss out on vital marketing opportunities if you book us 1 month out from your launch.