features and benefits - Dangerous Words Copywriting https://dangerouswordscopywriting.com/tag/features-and-benefits/ Put words to your vision Sat, 26 Feb 2022 12:48:26 +0000 en-GB hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/dangerouswordscopywriting.com/wp-content/uploads/2022/09/Dangerous-Words-Copy.png?fit=32%2C32&ssl=1 features and benefits - Dangerous Words Copywriting https://dangerouswordscopywriting.com/tag/features-and-benefits/ 32 32 194852014 What Is the Difference Between Primary Benefits and Secondary Benefits? https://dangerouswordscopywriting.com/primary-and-secondary-benefits/?utm_source=rss&utm_medium=rss&utm_campaign=primary-and-secondary-benefits https://dangerouswordscopywriting.com/primary-and-secondary-benefits/#respond Mon, 28 Mar 2022 08:00:00 +0000 https://dangerouswordscopywriting.com/?p=835 You may know the difference between features and benefits, but what is a primary benefit and a secondary benefit? When we work with customers, we like to break their product or service benefits down into two categories. This helps us to better understand their clients wants and needs. It also helps us identify the focal point of their copy.

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