Get More Clients with Thought Leadership Content for Coaches
Excellent thought leadership content helps you to become the go-to coach to solve a particular problem. You gain the trust of other coaches and, most importantly, coaching clients. Content is about more than just search engine rankings; it’s about attracting your dream clients.
SEO Content for Your Coaching Website
The primary goal of a content strategy for many coaches is SEO. You want your coaching business to be on the first page of Google (or any other search engine) for the things that your ideal coaching clients are searching for. This requires not just SEO keyword research, but a knowledge of how to address search intent, how to layout an article for SEO, and how to write content that keeps bounce rate low.
Thought Leadership Content that Sells Your Coaching Courses
There is no point in getting your content to the top of Google if it doesn’t convert readers to coaching clients. You need your content to establish you as an expert in your field and to prove that you will solve the problems that your ideal coaching clients face. Your thought leadership content can sell your coaching course or your knowledge products.
Signs Your Coaching Business Needs a Content Writer
As a coach, you’re an expert communicator, but there is more to writing content that puts your coaching business on the map than just writing skills. Here are some signs that it’s time to outsource your content writing.
- My clients love my content, but it doesn’t rank on search engines
- I don’t quite know what role my content plays in my coaching business
- I write good content, but it’s not thought leadership content; I want my content to make me as big as Tim Ferris or Mel Robbins
- Other coaches seem to be able to use their content to sell their coaching programs; how can I do that?
- I want my content to start conversations on LinkedIn so I can increase my reach
- My clients ask a lot of the same kinds of questions that slow down coaching progress; could they be solved in my content?
- I have content ideas, but how do I know if they will help me hit my metrics
- Writing my own content is a full-time job; it is holding me back from projects that could scale my coaching business
- I’m ready to outsource my content writing, but I want someone who will improve my current content strategy rather than just maintain it
- I need content that will put me on the map as an industry thought leader
If you have ever thought any of those things, then you need a copywriter to create thought leadership content for your coaching business.
Your Coaching Content Sorted
Ready to make your blog a serious part of your marketing strategy? We will create thought leader content for you on a regular basis. It is time to rank higher on search engines, hook your ideal clients with free advice, and convert your blog readers into coaching clients. THAT is the power of content written with a purpose.
Actionable Advice
Give your dream clients advice that they can put into practice and start to see the value you provide. We will write content that is useful and delivers a blueprint to put the advice into action.
SEO Content
There’s no reason your content can’t pull double duty. We will write optimised content to improve your search engine ranking for your chosen keywords.
Brand Voice Content
All the content we produce will be written in your brand voice so your dream coaching clients can get to know you. Consistent brand voice builds likeability and trust with your clients.
Content that Sells
While you have your reader’s attention, let’s promote a relevant coaching course or knowledge product that can help them to maximise their results. We will include links to relevant content and products.
Sample Content Writing for Coaches
Want to get a feel for what kind of content we can create for your coaching business? Browse the work we have created for other coaches. These samples are a mixture of original content and repurposed content from podcasts or guest appearances. All clients below have hired us for multiple pieces of content.
Susan Fitzell, M.Ed., CSP
Susan Fitzell is a neurodiversity consultant who helps businesses create more inclusive work environments. She is regularly invited to provide keynote speeches and appear on podcasts and we worked together to repurpose some of her recorded appearances into thought leadership content for her website. The priorities were:
- Provide quotes and tidbits from both Susan and the podcast host
- Create actionable tips that business owners could implement immediately
- Promote the benefits of neurodiversity in the workplace and show that they outweigh any accomodations
- Show that the accommodations for neurodiverse will also be valued by neurotypical employees
The images below are from 3 of the 8 articles I repurposed: The Best Tech Tools to Accelerate Learning, Is Unconscious Bias Stopping You from Hiring a Neurodiverse Team?, and 3 Changes You Can Make to Foster an Inclusive Work Environment.
Susan had the following to say about working with us: “I’ve worked with Michelle before so she’s becoming familiar with my writing needs. She does an excellent job capturing the essence of my source files, in this case podcast video. Her writing is stellar.”
Lyfeguard
Lyfeguard is a tech solution that keeps all your important information in one place. In addition to making the life of the app user easier, it also streamlines after-life admin for the executor of your estate. We partnered with Lyfeguard to write content so they could establish a search engine presence ahead of their launch. Over the course of almost a year, we wrote 62 articles for Lyfeguard’s website.
Dream Job Thinking
Dream Job Thinking is a hub for alternative work avenues. There you will learn how to navigate a career change, how to start a side hustle or new business, and how to explore options like freelancing and consulting. Along with articles offering free advice, there are a myriad of resources to shorten the learning curve.
Check out the thought leadership article and actionable advice content we have written:
Skyline School
The Skyline School coach aspiring realtors through licensing, certifications, and the start of their career. During the pandemic, they hired us to write a thought leadership article about how to market yourself during the pandemic. They wanted unique tips that focus on how realtors could build deeper relationships with their existing clients and win over prospective clients in a scary time.
Content Writing Packages
Every content writing strategy is different. We offer 2 packages that we can tailor to your needs. These prices are based on weekly content output; we can quote you for more content if you wish.
Content Writing
Weekly blog posts ready to upload to your blog. We will write your blog posts in advance, so you have your next month of content scheduled. Our content writing package includes meta descriptions, excerpts, and links. We’ll even send you a list of places you can get free stock photos to add to your content.
£750 per month for weekly blog posts
Contact us for weekly content.
Content Writing and Repurposing
In addition to weekly blog posts scheduled in advance, we will spend 10 hours each month giving your existing content a second life. We will review your videos, podcasts, email newsletters, blog content, and social media content and see how else we can use them. Here are some things we can do:
- Update existing blog content to extend the SEO benefits
- Write blog posts or email newsletters based on past video or podcast content
- Pull quotes, checklists, examples, and stories out of videos and written content to add to your social media content planner
- Combine pieces of content to create lead magnets or the backbone of a book
- Repurpose old email newsletters into blog posts to promote your email list
- Rewrite an old blog post to create a snappy and actionable LinkedIn post
Our content writing and repurposing package is £1,500 per month for 10 hours of repurposing and weekly content.
Contact us to talk about how we can write content for your business.
Blog Content for Coaches in 5 Steps
Wondering what working with us looks like? There are 5 steps from landing in our inbox to having your thought leadership content scheduled for next month.
- Getting to Know You – Before any money changes hands, we like to get to know you and your coaching business. We’ll send you a questionnaire and then book a discovery call to check if we’re a good fit. Feel free to ask questions of us during this stage too.
- Strategy – Before we start writing any content, we jump on a 60-minute strategy call so we can understand your vision. We want to know what sets you apart from other coaches in your niche and what you help your coaching clients to achieve. We’ll also talk about priorities for your content strategy.
- Content Creation – Kick back and relax; we’ve got it from here. We will work our magic and create content that boosts your website’s SEO and nurtures your readers into coaching clients.
- Delivery – Get excited; it’s new content time. We’ll deliver your content for the next month and a complimentary resource to help you to maximise the benefits. The resource will include recommendations for graphic designers and places to find free stock images.
- Review – When we deliver your content, we will book you in for a review call so we can go through your feedback and make changes. Our packages include 3 rounds of revision, 1 via call and 2 via email. We’ll tell you more about that when we deliver your content.
About Dangerous Words Copywriting
Dangerous Words Copywriting is a boutique copywriting agency based in the UK. We help coaches improve the lives of more people by giving them the words that get people excited about their coaching courses. We have written over 400 pieces of copy in our collective 15 years of experience. Learn more about us on our About Page.