You’re Ready for High-Ticket Sales, Is Your Website?
Get website copy that speaks to your ideal coaching clients and shows them how working with you will transform their lives. Your website is your #1 salesperson. It will work around the clock to bring you a stream of people looking for your expertise. Give it the right words to convert them to the next step of the sales process.
Website Copy That Converts
A lot of websites out there are effectively vanity websites. Instead of connecting with their clients’ needs, desires, and fears, the website copy might as well say “me, me, me.” It’s the digital marketing equivalent of that person at a party who doesn’t let anyone get a word in edgewise!
If you want your website to be a coaching client-attracting machine, it has to do a lot of things. For starters, it needs to build a relationship with your clients through a consistent and unique brand voice. Your website copy also needs to identify the things that keep your coaching clients up at night in their own words. Then, your website copy needs to talk your clients through how you solve those very problems.
Who We Work With
We’re UK-based copywriters who help coaches from all over the world connect with their ideal coaching clients. Here are some signs that you may need a copywriter for your coaching website:
- I hate when people ask to see my website, I don’t feel like my website represents me or my coaching services well
- My website bounce rate is high, coaching clients don’t go past my homepage
- I don’t feel like my website captures my voice, it sounds like someone else speaking
- People tell me my website is confusing, I think I have too many pages
- I don’t have a website and I don’t know where to start
- My website is repetitive, the same information is just repeated on multiple pages
- The benefits of working with me and how I stand out from other coaches are not clear
- I need a copywriter who can tell me what needs to be done, I want an expert to make my website as effective as it can be.
If you have found yourself thinking any of those things, you could use the help of a website copywriter.
Website Copywriting Services
We can create evergreen website copy for any stage of your coaching business, whether you’re a new coach or updating your website to reflect new coaching services. Tap into our collective 15 years of experience to create a website that sets you apart from your competitors.
More Than Just Copywriting Expertise
A lot goes into creating website copy that gets coaching clients excited to work with you. We bring these skills to the table too.
SEO Website Copy
Want to improve your Google rank AND delight your clients? We’ll seamlessly integrate your SEO keywords and lay out your website copy as per SEO best practices.
Sales Psychology
Want your website to book discovery calls for you? Knowledge of sales psychology is essential for website copy that is optimised for the client’s buying journey.
Branding Expertise
A strong and consistent brand voice builds trust and likeability with your coaching clients. We’ll create website copy that is authentic to you and your brand.
Sample Website Copy
Curious about how we can transform your website copy to attract new coaching clients? Take a look at the work we’ve done for past clients.
Brisbane City Pest Control
Brisbane City Pest Control was growing their business and wanted to update their marketing assets to promote their new pest control services. They had segmented their customers into 4 types and wanted to tailor their marketing copy to the needs of each customer type. We wrote website copy, email outreach templates, brochure copy, and bios for Brisbane City Pest Control. Browse the images below and visit their website
Here’s what Keith had to say about working with us: “Always an absolute pleasure – Dangerous Words makes all our advertisements not only sound professional and reliable but sound interesting as well. Thanks again!”
Nyamga Website Copy
Nyamga is a freelancing platform with a difference. In addition to ad-hoc freelancing services, they offer an agency experience complete with a dedicated project manager. We wrote their brochure copy and website copy ahead of their launch. Our goal was to communicate the USP that all freelancers are hand-selected and are offered ongoing training.
Browse the images below and visit their website to see the copy.
Dream Job Thinking
Dream Job Thinking is an information hub for job seekers. They contacted us to discuss website copy, regular blog content, and 2 x eBooks for their business. Their main goal was to create accessible and informative resources to help people find a job even in the middle of a pandemic. Check out their website.
Here’s what the team at Dream Job Thinking had to say about working with us: “Dangerous Words Copywriting has been an invaluable partner to our business. They translate our ideas and thoughts into high-quality copy and content for our business. We have big plans for our business and Dangerous Words Copywriting will be our first call when the time comes. We cannot recommend them highly enough!”
Vishal CPA Prep
Vishal CPA Prep helps people study for and pass their CPA exams. He mentors them through every step of the process, from studying to preparing to take the exam. His business has grown considerably since he started it 10 years ago and he contacted up to help him refresh his website and create assets for his business.
Browse the website copy gallery below or view it live on his website here.
Website Copy for Coaches
Pick the copywriting service you need to transform your website into a coaching client-wooing, course-selling machine.
Website Copy Audit
Want to make sure your website is effective as it can be? We’ll go through your website with a fine-tooth comb and tell you what is working and what can be improved. The list of improvements will be organised by order of priority so you can take our audit and make a game plan. You’ll also get a copywriting guide to help you implement our advice.
£400
Contact us to book your Coaching Website Copy Audit.
You may not need a full website right now. Sometimes a homepage is enough for where you are in your coaching business. Let’s make sure that your homepage pulls its weight to sell more coaching courses and scale your coaching business. Our homepage copywriting for coaches includes a Brand Voice Cheat Sheet and implementation instructions that will help you to implement your copy, promote it, and update it when the time comes. We’ll even recommend other service providers you may need like website designers, web developers, and virtual assistants.
£600
Contact us to discuss your Homepage Copy.
Full Website Copywriting
Ready to create a multi-page website that ranks well on Google and nurtures potential coaching clients with value? We will write your coaching website copy in a week so you can get your sales-making machine up and running. Our full website copywriting for coaches includes a Brand Voice Cheat Sheet and implementation instructions to help you make the most of your new website copy.
£3,000
Contact us to discuss Complete Website Copy.
Website Copywriting in 5 Breezy Steps
Wondering what working with us looks like? There are 5 steps from landing in our inbox to having your website copy sorted.
- Getting to Know You – Before any money changes hands we like to get to know you and your coaching business. We’ll send you a questionnaire and then book a discovery call to check if we’re a good fit. Feel free to ask questions of us during this stage too.
- Strategy – Before we start writing any copy, we jump on a 60-minute strategy call so we can understand your vision. We want to know how you want your coaching clients to see your business and what you help them to achieve.
- Copy Creation – Kick back and relax, we’ve got it from here. We will work our magic creating evergreen sales assets for your coaching business.
- Delivery – Get excited, it is time to fall back in love with your coaching business. We’ll deliver your brand spanking new copy and a complimentary resource to help you to use your copy effectively. The resource will include recommendations of designers and tips for sending traffic to your new marketing asset.
- Review – When we deliver your coaching copy, we will book you in for a review call so we can go through your feedback and make changes. Our packages include 3 rounds of revision, 1 via call and 2 via email. We’ll tell you more about that when we deliver your work. Once your copy is in place, we are happy to make additional tweaks before it goes live.
Testimonials
About Dangerous Words Copywriting
Dangerous Words Copywriting is a boutique copywriting agency based in the UK. We help coaches improve the lives of more people by giving them the words that get people excited about their coaching courses. We have written over 400 pieces of copy in our collective 15 years of experience. Learn more about us on our About Page.