A frustrating aspect of coaching is having to remind your coaching clients to take action. This is something that all businesses deal with; you’re not alone. That being said, there is an art to writing reminder emails that don’t feel like you’re reprimanding your coaching clients. In this article, we’ll teach you how to write reminder emails that inspire your coaching clients to take action AND strengthen the coaching relationship.
Examples of Reminder Emails for Coaches
Coaching reminder emails are emails that you send to remind a client to take an action. The following types of emails count as reminder emails:
- Payment reminder emails
- Reminder emails to book a coaching session
- “Homework” reminder emails
- Follow-up emails for proposals/invoices
- Upcoming coaching session reminder email
- Testimonial reminder email
Your coaching reminder emails may be pre-emptive in nature, or they may be more of a follow-up reminder.
Tips to Write Reminder Emails that Inspire Coaching Clients to Take Action
Before we can get into how to write reminder emails for your coaching business, let’s look at the mindset you need when writing these emails.
Give Your Clients the Benefit of the Doubt
Your coaching clients get busy, just like you. It doesn’t mean they don’t value your coaching; it’s likely they just forgot. Give your coaching clients the benefit of the doubt instead of assuming malicious intent. The best way to approach reminder emails is to write it as if they are reminding clients that just forgot.
Motivate, Don’t Threaten
Shaming or threatening your coaching clients will not get the results you want. If you want to inspire your coaching clients to take action, use positive encouragement. Remind your coaching client what is awaiting them on the other side of this action. Get them excited about booking that meeting or paying the invoice so they can access that.
What sounds better?
We are unable to continue with our coaching sessions until you pay this invoice.
Or
Let’s take care of the invoice so we can get your next coaching session in the books. I’m excited to tackle your credit card debt so that those repayments are no longer hanging over your head.
If you were your coaching client, which option would you prefer?
Don’t Apologise
Reminder emails are not bad or annoying; they are helpful. As we said earlier, people forget things. Reminder emails give them a chance to fix things. Can you imagine if your electricity just got shut off without any reminder? We like the reminders. Don’t apologise for reminding your clients.
Keep it Brief
Keep your reminder email polite but stick to the point. Reminder emails have one job, to remind your coaching clients to take action. It is not the time to heap extra information on your coaching clients.
It is also not the time to waffle and talk around the issue. Get to the point in a sympathetic way.
Send a Link
Link to whatever your coaching client needs to take action right then and there. That may be a link to your calendar tool so your client can book their next coaching session, that could be a link to a payment form, it may even be attaching the workbook so they can look it up when they want.
How to Write Coaching Reminder Emails
Start with the subject line. The subject line of your reminder email needs to tell your coaching client what is inside the email in a friendly way. For example:
- Ready for your next session?
- Book your next session
- Invoice reminder
Next, the greeting. Use your standard greeting and call your client by name. Then, get to the point. Try lines like these:
- I noticed that your next session isn’t in my calendar yet.
- I haven’t received payment on your invoice.
- Just a friendly reminder that your coaching session is booked for DATE.
- I haven’t received a response to my last email requesting a testimonial.
Then, remind your client what awaits them on the other side of the action you want them to take. Send them the link so they can take action.
Finally, let them know they can contact you if they have any questions and sign off.
The best way to save time is to turn your reminder emails into templates so you can just modify the details and send it.
Reminder Email Templates for Coaches
Here are some reminder email templates you can use in your coaching business – our gift to you.
Invoice Reminder Email Template for Coaches
Subject: Invoice reminder
Hi NAME,
Hope everything is well with you and yours.
I’m just reaching out because I haven’t received payment on your invoice that was due on DATE.
Let’s take care of the invoice so we can get your next coaching session scheduled. Next session we will be working on X. I’m excited for you to END RESULT OF COACHING SESSION.
Access the invoice here:
LINK
Payment can be made LIST PAYMENT OPTIONS.
I’m looking forward to our next session together. I’ll reach out to schedule it once I’ve received payment.
If you have any questions, please hit reply to this email.
SIGN OFF
Coaching Intake Form Reminder Email Template for Coaches
Subject: Before your first session
Hi NAME,
Hope everything is well with you and yours.
I’m just reaching out because I noticed we don’t have your intake form responses on file. This form helps us to cut down the getting-to-know-you portion of your first coaching session so we can start working on X right away. My goal is to get you RESULTS after the very first session.
Here is the link for that intake form.
LINK
Please fill it out X hours before your appointment so I have time to take a look ahead of the coaching session.
If you have any questions about the form, please let me know by replying to this email.
SIGN OFF
Book Next Session Reminder Email Template for Coaches
Subject: Book your next coaching session
Hi NAME,
Hope everything is well with you and yours.
I’m just reaching out because I noticed that you don’t have your next coaching session in the calendar.
I find my clients achieve the best results if they attend WEEKLY/FORTNIGHTLY/MONTHLY coaching sessions to work on X on a consistent basis. The momentum of regular sessions make it easier for X to become a long-term habit so you can continue your progress long after our coaching. I’m excited for you to experience END RESULT (USE EMOTIVE LANGUAGE) so I encourage you to take advantage of all of your coaching sessions.
Here is the link to book your next session:
LINK
If you have any questions, reply to this email.
SIGN OFF