A lead magnet can only convert followers into email subscribers if you send it traffic. The more email subscribers you want, the more traffic you need to send to your lead magnet. Here are 7 ways to drive traffic to your lead magnet in order to build a large email list.
Investing in a lead magnet for your coaching business requires you to spend money on something that does not directly make you money. It may raise a few questions like are lead magnets worth it and do lead magnets actually work? Let’s take a look at the benefits of lead magnets and how to make money from lead magnets.
One of the best things about starting a business today is that technology has almost completely decimated the barrier to entry. It is possible to start a coaching business for very little upfront capital, and you can start making money without the need for multiple systems and assets. We have seen coaches start their businesses on TikTok or marketplaces like Fiverr to bootstrap their startup. So you may be asking yourself do I need a website for my coaching business?
You’re ready to level-up your coaching business and want to hire a copywriter to help you do so. The only problem is that copywriters offer so many different services; how can anyone choose which copywriting service they need first? Plus, how do you know what kind of impact each copywriting service will have on your coaching business? Here is how to prioritise copywriting services based on your business needs and what to expect from each service.
We write landing pages for coaches often – it is one of our most popular services. Recently, we have been getting questions for clients about whether our landing page copywriting includes SEO. It’s a perfectly valid question; SEOs have done a great job of making us think that everything needs to be optimised for search engines (they are marketers, after all.) However, landing pages don’t need SEO. In fact, worrying about landing page SEO can actually make your landing page less effective.
If you’re looking to hire a freelancer to create a lead magnet for your coaching business, you may see some packages that include a lead magnet landing page and some that don’t. Landing pages for paid products and coaching programs are common, but does your lead magnet need a landing page? What role does the landing page play for a free product?
As a coach, your income is somewhat capped by your time. It makes sense that you want to maximise the time you have to spend on the most profitable parts of your business. Identifying those most profitable parts of your coaching business is another ballgame. We recommend using the Pareto Principle, sometimes known as the 80/20 rule to inform your decision-making. Here’s how coaches can apply the Pareto Principle.
Case studies are powerful marketing tools for any coach, but they are particularly effective for business coaches. We recommend business coaches write a case study for every successful client so they can demonstrate the results and coaching process to prospective clients. Case studies capture so much more than a testimonial ever can and can highlight the benefits for different types of clients. It can be helpful to look at some examples of case studies for business coaches before you write your own. Here are 3 examples of case studies for business coaches.
Lead magnets for coaches can create powerful sales funnels that provide your coaching business with a constant supply of warm leads. But what happens if you have multiple areas of expertise? Should you have multiple lead magnets? Should you try and create a lead magnet that is appropriate for all areas of your coaching business?
In this article, we will take a look at the reasons why you should only have one lead magnet and why you may need multiple lead magnets.
You have amazing sales messaging for your coaching business that is attracting the kinds of clients you always dreamed of. This could be a huge turning point for your business – as long as you deliver on what your sales messaging promises. It’s time to audit your coaching program, client processes, and additional services.