We’ve talked a lot about using your lead magnet to upsell to an offer that allows your ideal coaching clients to continue their progress. There… Read More »Lead Magnet Upsell: The Pros and Cons of Low-Ticket Offers vs High-Ticket Offers
Both case studies and testimonials are essential marketing tools for coaching businesses. However, the way they are used and the impact they have on your… Read More »What Is the Difference Between Case Studies and Testimonials
In a past article, we discussed common types of sales funnels for coaching businesses – one of those being a lead magnet sales funnel. Let’s… Read More »The Role of a Lead Magnet in a Coaching Sales Funnel
A lot of the advice on building an email list is so focused on building an email list through lead magnets and promotion. There is… Read More »What to Do with Your Email List
We’re all human, right? We make mistakes – often multiple times – and experience setbacks. As a coach, vulnerability is a powerful tool; however, it… Read More »Being Vulnerable Without Undermining Your Expertise
Business is not just an extrovert’s game. Introverts can be successful business owners and coaches. They just have different strengths and weaknesses compared to their… Read More »Introverts Can Be Successful in Business Too
Sales pages are the end point of your sales funnel. While the end is in sight, this is not the time to slack off. Honour… Read More »The 8 Parts of a Sales Page
Studies have shown that you have 8 seconds to capture the attention of a lead. Let’s be honest; it’s probably less on social media when… Read More »Naming Your Coaching Program to Increase Sales
Putting yourself out there online can be scary because no matter how many people you help, there will always be people who want to criticise… Read More »Don’t Feed the Trolls: How to Deal with Online Criticism
Landing pages are a vital part of selling your coaching program. Your leads indicate interest by clicking on your ad and then are taken to… Read More »Common Landing Page Mistakes Coaches Need to Avoid