Lead magnets for coaches can create powerful sales funnels that provide your coaching business with a constant supply of warm leads. But what happens if you have multiple areas of expertise? Should you have multiple lead magnets? Should you try and create a lead magnet that is appropriate for all areas of your coaching business?
In this article, we will take a look at the reasons why you should only have one lead magnet and why you may need multiple lead magnets.
Why You Should Have Only One Lead Magnet
You may have expertise in many different areas. However, your coaching business revolves around one core focus. This is your zone of genius where you can deliver amazing results for your coaching clients. Your coaching program is focused on this topic and the majority of your marketing is promoting this coaching program and low-ticket offers on this topic. Therefore, it makes sense that your lead magnet is focused on this coaching topic.
You’re happy to provide content on your website on complementary topics. You may even have some low-ticket offers that provide solutions for issues that your ideal coaching clients face outside of your main coaching topic. However, you don’t want to spend resources building an email list for people who aren’t interested in your core topic. Having your lead magnet focused on your main coaching topic means that your email list is more streamlined.
Lead magnets are very costly to create and set up, so you don’t want to spend money attracting unsuitable prospects. You also don’t want to sacrifice your cash flow creating multiple lead magnets for every topic you can help your ideal clients with. Focus your resources on your money-makers which are often related to your main coaching topic. If you’re unsure if your main coaching topic is your main moneymaker, use the Pareto Principle to evaluate your business before creating a lead magnet.
X Reasons Why You May Need Multiple Lead Magnets?
There are times when it is beneficial to have multiple lead magnets for your coaching business. In those cases, multiple lead magnets can feed your different coaching programs with a range of new leads. Here are some examples of reasons why you may need multiple lead magnets.
Multiple, Equal Focuses
If your business is big enough that you can have multiple coaching programs or a suite of services and products servicing different needs or different types of coaching clients, then multiple lead magnets are beneficial. Each core focus of your coaching business should have a lead magnet because they will all need separate sales funnels. Just ensure that you have the resources available to promote these multiple lead magnets on a regular basis. These are multiple sales funnels for your coaching business, so you need to keep feeding them with new leads.
Segmented Email List
You can use your multiple lead magnets to segment your email list based on the interests of your coaching clients. That allows you to promote offers to a warm email list that is interested in hearing information and offers on that particular topic. Again, this is more beneficial for larger coaching businesses where you have the resources to send multiple emails to multiple email lists. The benefit is that you can evaluate your conversion rate based on a warm audience.
Multiple Lead Magnet Goals
There are multiple ways a lead magnet can benefit a coaching business. However, certain types of lead magnets benefit coaching businesses in different ways. For example, lead magnets can:
- Sell your coaching program
- Give information about how to get the most out of a coaching service
- Help prospective coaching clients make a buying decision
- Get clients to a place where they are eligible for your coaching services
- Solve a small but impactful problem for your coaching clients
Having multiple lead magnets allows you to do many of these without increasing the complexity of the lead magnet. Most lead magnets will provide an upsell to a coaching program or a low-ticket offer. They should all solve a small or impactful problem, even if that problem is how to decide between options. However, the balance of what a lead magnet does will be different depending on the main purpose of the lead magnet.
Super Sales Funnel with Multiple Lead Magnets
Switch your nurturing into super drive by creating a lead magnet sales funnel with multiple lead magnets. You can provide a short eBook, a video series, and a workbook to increase the chances of your dream coaching client solving their problem. This is a lot of extra work and cost upfront, but would result in warmer leads for your coaching business and may even increase the conversion to your coaching program or low-ticket offer.
Alternatives to Having Multiple Lead Magnets
If you don’t want to have multiple lead magnets, but you love giving your ideal coaching clients free value, you can still do that. You can give your email list or even your current coaching clients as many freebies as you want. They are your email list, and the more value you give, the more likely it is that subscribers will stick around and convert to coaching clients.
Just make sure you’re not diluting the demand for any of your coaching services or low-ticket offers. The bonuses should be bonus extras that support or relate to your coaching, not address a part of your coaching. You don’t want to undervalue your coaching program by giving that information away for free. (The exception being when you remove part of your coaching program but want to give the resources and prepared info away for free.)
These freebies don’t have to be as high production as a lead magnet does. You can create a short guide or worksheet that solves a specific problem. For example, last year, we gave our email list a Google Doc with 50 subject lines for their holiday promotions. Think about what the equivalent would be for your coaching business.
Read more about lead magnets on our lead magnet for coaches hub.
Hire us to create a lead magnet and welcome sequence for your coaching business for £1250. The package includes lead magnet idea brainstorming to create the perfect lead magnet sales funnel for your coaching program or low-ticket offer.