You’re ready to level-up your coaching business and want to hire a copywriter to help you do so. The only problem is that copywriters offer so many different services; how can anyone choose which copywriting service they need first? Plus, how do you know what kind of impact each copywriting service will have on your coaching business? Here is how to prioritise copywriting services based on your business needs and what to expect from each service.
How Copywriters Can Help Coaches Grow Their Business
Copywriters bring the marketing plans of your coaching business to life in vivid colour. In a copywriter’s hands, your copy can sell, inform, and nurture relationships with your dream coaching clients. Working with a copywriter can grow your coaching business in the following ways:
Website Copy for Coaches
- Creates a hub that attracts and nurtures qualified leads.
- Turns your website into an asset that sells your coaching services 24/7.
- Establishes your authority through your achievements, case studies, and resources.
Email Copy for Coaches
- Makes your email list feel like the VIPs they are with exclusive looks behind the scenes and extras that nobody else has.
- Builds excitement leading up to launches with soft-selling and first looks.
- Sells your coaching program and products to your warmest leads.
- Increases email list engagement to allow you to leverage your email list with advertising, affiliate sales, or exclusive masterclasses.
Lead Magnets for Coaches
- Uses a high-value freebie to warm your leads and demonstrate the value you provide.
- Builds an email list easily by offering attractive results in return for email addresses.
- Tempts your loyal followers over to a medium that you control.
- Creates a shareable asset that works 24/7 to upsell to your coaching program.
Sales Pages for Coaches
- Gives your dream coaching clients everything they need to decide if your coaching program is right for them.
- Demonstrates the results your coaching clients can expect to see from working with you.
- Explains how you have tailored your coaching program to ensure your clients’ success.
- Kicks your leads to act to solve their problem by engaging a coach rather than putting their problem off for another day.
Case Studies for Coaches
- Inspires your dream coaching clients with stories of what your previous coaching clients achieved.
- Adds content that subtly sells your coaching program to your content marketing plan.
- Establishes your expertise and the value you provide as a coach.
- Celebrates your clients’ achievements and makes your sales messaging about your clients (rather than you).
Sales Messaging Cheat Sheet for Coaches
- Highlights the main selling points of your various products and services so you and your team can effectively sell in any situation without having to hire a copywriter each time.
- Matches your coaching program benefits with your dream coaching client pain points.
- Provides you and your team with CTAs (calls to action) you can use to sell your coaching products and services in relevant content.
- Puts into words just how awesome you are as a coach and all the value you provide to your coaching clients so that you can effectively communicate that to your coaching client.
How Do I Prioritise Which Copywriting Service I Need First?
A copywriter can’t tell you what you should do first because they are looking at your business from the outside in. We recommend prioritising your copywriting needs based on the needs of your coaching business. Here are some common problems coaching businesses face and how copywriting can help.
I have a lot of social media followers, but they’re not converting to coaching clients.
This is one of the most frustrating problems because by looking at your social media profile, one would think you run a successful coaching business. However, your followers and engagement are not converting into coaching clients. How can a copywriter convert social media followers into coaching clients?
- Sales messaging – One of the reasons you’re not converting social media followers into coaching clients might be because your audience doesn’t know you offer coaching. You need to tell them often about the products and services you offer so they can take you up on them. A sales messaging cheat sheet arms you with the words to feel confident in regularly inviting your social media followers to take you up on your offers. Our sales messaging cheat sheet even throws in a bunch of problem-focused CTAs for each product and service.
- Case studies – Another reason you’re not converting social media followers into coaching clients may be because you’re not giving them enough social proof. Social proof like testimonials and case studies proves that your coaching program is worth the money. Prospective coaching clients can browse the results that your previous coaching clients have achieved from your coaching. Use case studies liberally on social media.
- Sales page – Perhaps your social media followers are not converting to coaching clients because your sales page doesn’t inspire them. Your sales page needs to grab their attention from the very first line and make them feel like you are writing directly to them. If it doesn’t then your coaching clients will not buy.
I know I can change the lives of my coaching clients; I just can’t convince them to give me a shot.
As children, we are taught to be humble and allow others to point out our strengths and successes instead of bragging. Especially in the UK. Especially women. So, for many coaches, talking about themselves doesn’t come naturally. You may struggle to promote yourself to your dream coaching clients.
- Sales messaging – While we can’t cure your imposter syndrome, we can put into words how amazing you are as a coach. And we can tell you when and how to use those words to maximum effect. Our sales messaging cheat sheet identifies the pain points and problems your dream coaching clients face and which parts of your coaching program or any other products and services represent the antidote to each pain point or problem. It is designed so you and your team can use it to sell on social media or DIY your own copy.
I dread people asking for a link to my website; it falls so far short of its potential.
Been meaning to update your website for some time and end up cursing yourself for putting it off each time someone asks for a link to your website? Your website is your online authority. Clients, employees, partners, and media will look to your website when deciding if you are legit. So, if you want to attract people you are proud to work with, it stands to reason that your website needs to be something you are proud of.
- Website copy – Your coaching website can be the star employee in your business. It can be everywhere at once, taking care of things so well that you don’t have to spare them a thought. Well-written website copy for coaches can bring you leads (SEO), demonstrate your authority, and sell your coaching program and other services in a way that makes them irresistible to your dream coaching clients. A website copywriter will create website copy so good you’ll be sending links to everyone – whether they asked for it or not.
I promote my coaching program often but no bites yet.
You feel like all you do is talk about your coaching program, but you might as well be yelling into the void for all the response you get. You’re just not sure why what you’re saying isn’t resonating with your dream coaching clients.
- Copy audit – In a copy audit, we’ll put our detective hats on and take a look at how you’re promoting your coaching program on social media, website, and emails. The first start to fixing the problem is identifying what the problem is, so we will give you a list of what we think is going on and our suggestions for how to fix them. We’ll quote you pricing to fix each of the issues, but there is no obligation to hire us to fix these. We’ll also prioritise the list of suggested fixes so you can get the best return on your investment.
- Sales messaging – A common reason that your promotion is falling flat is that your sales messaging doesn’t speak to your dream coaching client. A sales messaging cheat sheet will give you the words that each dream coaching client feels in their very soul. Whether you want to inspire, move, commiserate, or build trust with your dream coaching clients, your sales messaging cheat sheet will give you the right words.
I just feel like I’m working so hard all the time – why aren’t I making money that reflects how hard I am working?
Oof, this is one we can sympathise with! Every business owner feels this way at some point, so for what it’s worth, you are not alone. There could be many reasons for this – most of which are outside of our expertise. (For example, your prices may be too low, your overheads are too high, you’re trying to do too much, or trying to do too much yourself.) However, we can tell you what in your copy may be contributing to this issue and how to hire a copywriter to fix it.
- Case studies – Are you collecting information from your client in your first and final coaching sessions so you can write a case study about their transformation? Case studies allow you to use your past and current clients’ results to attract new coaching clients. They also make for great content, meaning you can take a few pieces of content off your never-ending to-do list.
- Sales messaging – Your sales messaging defines how you benefit your clients and, therefore, the scope of your coaching services. If you are working so hard and not making money, perhaps the parameters of your coaching program are not clearly defined. You’re spending precious time that could be spent finding more coaching clients to solve every possible problem your current coaching clients are facing. Pick a lane and stay in it – look back over your sales messaging (or hire a copywriter to write your coaching business sales messaging) and see where you can add the most impact. That should be the focus of your coaching program. Create resources (even blog content) and refer out problems that are not in your impact zone.
- Lead magnets– Creating assets like lead magnets or non-fiction books allow you to do the work once and enjoy constant benefits. It’s not entirely passive – you’ll need to maintain it, but you are minimising what you have on your plate. A lead magnet, for example, can continue to convert social media followers and website traffic into a warm email list. All you need to do is send your lead magnet a constant stream of traffic.
Identify the areas where you are working too hard for little return and pick the copywriting service that can simplify your business.
Why We Recommend Sales Messaging First
One of the first services we recommend for the coaches we work with is our sales messaging cheat sheet. This is because our sales messaging cheat sheet gives a 360 overview of your coaching business and the impact you have on your coaching clients. It breaks down the pain points and problems of your dream coaching clients so you can see what moves them. It also highlights how your coaching programs, lead magnets, and other products and services address those pain points and problems. You can use these insights to refine your coaching program and market your business.
We write our sales messaging cheat sheet to arm you and your team with the words to allow you to market your coaching business. Our copy is only as effective as the copy being driven to it. So we created a sales messaging cheat sheet that allows coaches to create social media content that gets your dream coaching clients excited to work with a coach that gets them. We give you the words; all you need to do is shout them from the rooftops.
When you hire us for sales messaging first, you can level-up how you promote your coaching to your audience (and how often) in preparation for the copywriting asset we are working on. Imagine launching your new website, lead magnet, or sales page to a social media following who are so excited about what you do that they cannot wait to work with you.
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Are you a coach looking to take more of your dream coaching clients to new heights this year? Great, because we love writing copy for coaches who are passionate about helping people. Browse our copywriting services page and let us know how we can help you make a bigger difference.