Stuck for content ideas? It happens to the best of us. Here is a list of 25 content prompts for coaches. Use them to inspire your next piece of thought leadership content the next time you run out of content ideas.
Problem-Focused Content
Common problems your ideal coaching clients face are great places to start for content ideas for coaches. This type of content will perform well in terms of SEO because people will search for answers to their problems. Consider the following blog content prompts for problem-focused content:
- Troubleshoot a problem that could have multiple causes, like a self-diagnosis (this can then spawn future content for the solution to each of the causes)
- Provide a quick fix that will have huge impact for your ideal coaching clients
- Create a detailed how-to guide to fix a common issue that your ideal coaching clients face
- Address a common misconception that is causing your ideal coaching clients to make a mistake
Stories from Your Life
You are a huge selling point for your ideal coaching clients, so if you’re ever lost for blog content ideas, share stories from your life. Just make sure there are nuggets of actionable advice in your story. Here are some content ideas that could come from your life:
- The time the frustration got so bad you almost quit (we all have one of those stories)
- The time you surprised yourself
- The time you experienced a pain point your customers face and what you did to solve it
- The time you pushed yourself outside of your comfort zone
- A lesson you learned in a surprising way
Opinion Time
As an expert in your field, you have a valuable perspective to give on topics in your zone of genius. Consider the following blog content prompts for sharing your opinion:
- Your take on a trending topic
- An unpopular opinion that challenges the status quo
- Your opinion on something that is happening in your industry
- Your opinion on something that someone in your industry has said
Client Wins
The results you’ve helped your coaching clients achieve are a great source for blog content. You could write case studies as part of your blog content, or you could write content where you focus on a single aspect of your client’s coaching journey. Here are some content prompts for inspiration:
- An obstacle your coaching client faced and how they overcame it
- A “where are they now” check-in 6-12 months after your client finished the coaching program
- A quality you admire about a coaching client that is making them thrive in your coaching program
- The results a client achieved and key factors that contributed to their success
It goes without saying that your coaching clients expect a certain level of privacy from you. Either get their permission to share or change names and remove identifying details to protect their identity.
The Basics
Most coaches join their ideal coaching clients on a particular part of their journey. For example, financial coaches may specialise in clients who meet certain financial criteria. Business coaches may specialise in clients who have a certain turnover or profit.
A great way to increase your leads is to help your ideal coaching clients achieve the prerequisites needed to qualify for your coaching program. You will essentially fill your sales funnel with warm leads who are excited about the value you can give them. After all, you just helped them to achieve major milestones through your free content! Here are some blog content ideas to get you started:
- A mistake/misconception that is holding your ideal coaching clients back from hitting the next milestone
- One step your ideal coaching client can take to get a little bit closer to the next milestone
- A checklist of things your ideal coaching client needs to do to hit the milestone where you start working with them
- The story of how you reached those milestones
Extra Touches
A stage of the customer journey that coaches often neglect is after your ideal coaching clients have been offboarded. You may not have any coaching programs or products that serve your coaching clients during this stage (yet), but you still want to keep them around. By producing content that helps them build on the results you helped them achieve, you stay front of mind. They’ll recommend you to their friends and be around if you need their story for your marketing. Here are some content ideas that provide the sprinkles on top for a thriving coaching client:
- Write a guide on how to keep up momentum after achieving a milestone
- Remind your ideal coaching clients to take time to celebrate their wins
- Provide tips on how to maximise the results they have achieved (1 article per type of result)
- Explain how to set goals that push your ideal coaching clients to keep practising what they learned
Find yourself getting stuck when writing content often? Perhaps hiring a content writer would be more helpful than reading content prompts. We write weekly blog posts for coaching starting from £750 per month. Read more about our content writing services and view our portfolio here or contact us for a custom quote.