If you have an online presence, you need good content. Content will attract readers to your website, show your expertise, and build trust. Many types of media can be classed as content: video, podcasts, blog posts, comics, graphics, music, and reports. A content writer will focus on creating engaging and interesting content because it requires slightly different skills than copywriting requires.
What Type of Content Should I Have on My Website?
Your website should employ a mix of content. Everyone has different preferences for consuming content; some like to read information, some people prefer listening to information, and some people prefer consuming information through videos. By having multiple types of content on your website, you increase your chances of engaging everyone who visits your website.
A smart content creator will make their content go further by utilising it in different ways. Videos become podcasts. Videos and podcasts become short blog posts, and blog posts can become scripts for videos or podcasts. This allows you to reduce the amount of new content you create by repurposing content in different ways to fill up your content schedule.
How to Decide What Content to Make For My Website?
The best way to decide what type of content to make is to ask yourself the following questions:
- What type of content would be interesting to my customers?
- What type of content would be helpful to my customers?
- What current events are occurring in my niche?
- Can I offer a new or different view on a common topic?
- What are common search engine results for my topic or keywords?
Jot down some ideas and then break them down into content subjects. For example, if you are selling bookkeeping services, you might have content subjects like:
- Best bookkeeping software
- How to organise your receipts to make tax easier
- What can a professional bookkeeper do for me?
- 2021 tax changes you need to know about before you file your taxes
You don’t need to have headings at this point; you can just write an idea of what kind of content you want to create. Once you have some subjects, you should also work out what format will work best for that particular content. This will be how you will first release the content; you can always repurpose it into another type of content at a later date.
Some industries might use content calendars to keep track of big events that will keep their content relevant. This may be things like pride month, mother’s day, and big holidays. If these kinds of holidays are not relevant to your business, then you should look for more relevant topics.
Should I Write My Own Content or Hire a Content Writer?
It completely depends on what works best for you. If you have good writing skills and creativity, then you can write your own content. We have tips and tricks on our website to help you write good quality content by yourself.
However, if your writing skills leave a little to be desired or you struggle to come up with ideas for content, then you should consider hiring a content writer. They can take over producing all of your written content and even repurpose your existing video or podcast content into blog posts. Good quality content is vital to your business success. It will help convince your following of your expertise and increase trusts, thereby converting your followers into customers.
A content writer will research your niche, customers, and your topics to create informative and engaging blog posts or video scripts. Depending on your needs, they can either take complete charge of your content marketing, including planning, or they can just write the blog posts you ask them to.