What Is a Case Study?
Case studies are a popular form of social proof for service-based and SaaS businesses. Can they work for coaching businesses? If you’ve ever wondered if you needed a case study, then keep reading.
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Marginal Gains for Coaching Businesses
January is a magical month where our thoughts are focused on the big changes we want to make for the coming year. We start the year as we mean to go on, full of inspiration for the amazing things that are just around the corner. The only problem is that it’s easy to fall into the trap of trying to pack a year’s worth of transformation in a single month. Then, by the time February rolls around, we’re burnt out and fall into our own ways. Marginal gains are the antidote.
Why Your Last Launch Didn’t Sell Out
You’ve put a lot of work into creating a coaching program that will change your coaching clients’ lives. It has been quite literally months in the making, and you are so excited to show your followers. Then launch day comes around, and… crickets!
You keep refreshing your stats, thinking there must be some sort of mistake. Barely anyone has visited your landing page, let alone purchased your course. Meanwhile, you’re seeing other coaches bragging about 6-figure launches and sticking hundreds of post-it notes with new client names on their walls. Why is their launch going so well while yours is flopping?
9 Places to Find Coaching Content Ideas
One of the most tiring parts of writing content is having to constantly come up with new ideas. It can be exhausting! At the same time, you don’t want to rely on jumping on trends to fill in any gaps when you can’t think of any coaching content ideas.
The good news is there are always good content ideas out there. You just need to know where to look.
Can I Write My CTAs in Advance?
Is writing content every month getting time-consuming? Are you looking for things you can prepare once to save time every month? Let’s take a look at one element of content writing you can do in advance, the call to action (CTA).
How to Increase the Lifetime Value of Coaching Clients
It takes a lot of effort (and sometimes money) to attract and onboard new coaching clients. That is why many coaches choose to focus on selling more to the coaching clients they already have. This is called increasing the lifetime value of coaching clients, and it’s a great way to make more money with less marketing spend.
How to Set Business Growth Goals You’ll Actually Achieve in 2023
It’s that time of year when you start looking ahead and thinking about what you want to achieve in 2023. There is a technique to setting goals that make it more likely that you will achieve your goals. Let’s set your 2023 business goals.
6 Lead Magnet Promotion Ideas
Creating a lead magnet is just the beginning. Once you have your lead magnet and welcome sequence ready to go, you need to promote your lead magnet to start building your email list. There are many different ways coaches can promote a lead magnet. Here are some good places to start.
What Do I Send My Email List?
You have put in the work to win over email subscribers, and now you have an email list full of dream coaching clients. When it comes time to write your first email (after your welcome sequence), you find yourself unsure of what to send your email list. The email lists you’re subscribed to seem to send you random personal stories or hourly sales emails leading up to a launch. The last thing you want to become is just another email that your subscribers ignore; you worked way too hard to build this email list in the first place.
What Is Brand Voice Anyway?
Branding is a key part of your marketing. Most brands have a visual branding strategy (or at least have picked a logo and brand colours), but they have given little thought to their brand voice. Consider this your introduction to the brand voice basics. We’ll teach you everything you need to know about developing a brand voice strategy.