How to Identify Your Ideal Customer
A lot of material about how to start a business (including this blog) will talk about the concept of an ideal customer. This concept is… Read More »How to Identify Your Ideal Customer
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What Is the Difference Between Primary Benefits and Secondary Benefits?
You may know the difference between features and benefits, but what is a primary benefit and a secondary benefit? When we work with customers, we… Read More »What Is the Difference Between Primary Benefits and Secondary Benefits?
Want to Go Viral? Write Better Headings
No, a poorly written article with a great heading will not go viral, but a fantastic article with a poor heading will not go viral… Read More »Want to Go Viral? Write Better Headings
Steal My CEO Daily Routine
I don’t know about you, but I always find it interesting to see how business owners structure their day. Not everything will work for me… Read More »Steal My CEO Daily Routine
Service Providers Should Give More Away For Free
It’s not surprising that so many service providers are reluctant to share knowledge. At what point have you given people so much information that they… Read More »Service Providers Should Give More Away For Free
Do I Need a Welcome Sequence For My Email List?
You may see a lot of content out there about welcome sequences and wonder if a welcome sequence is really necessary. At the end of… Read More »Do I Need a Welcome Sequence For My Email List?
How to Write About Industry News
Writing about industry news is a great way to get more traffic to your social media or website. People are searching for information about the… Read More »How to Write About Industry News
Celebrate Every £
New business owners are often chasing that six-figure business goal. Where that number came from is anyone’s guess. Perhaps, £100,000 is just a nice round… Read More »Celebrate Every £
Should I Register My Business Under My Home Address?
In the UK, unless you start your business as a sole trader, you need to register your business address with Companies House. This register is… Read More »Should I Register My Business Under My Home Address?
Should You Review Your Business Strategies Once a Month?
Business planning and creating strategies take a long time, so as a business owner, you only want to do it once a year or every… Read More »Should You Review Your Business Strategies Once a Month?