You will have gotten to know your coaching client a little bit during the discovery call, but before you can coach them, you need a little bit more information. Sure, you’ll learn a lot about them during your first call, but using an intake form allows you to really hit the ground running in your first coaching session.
We like manifestation as much as everyone else, but we’re too impatient to wait for the universe to deliver results; we’re all about going out and making our goals a reality. This is how we tackle our goals so that manifestation and the power of positive thinking are just added bonuses instead of our whole growth strategy.
In this article we’re going to get specific about your goals, how you’ll achieve them, and the systems and processes you’ll need to thrive in those goals. You’ll finish this article with everything you need to create a blueprint to achieve your goals in 2023. Just in time to get back on track for Q3.
We’re big fans of non-fiction books over here at Dangerous Words Copywriting. They’re great for learning the skills you need to take your business to the next level. There are some great non-fiction books that teach you how to improve your content writing. However, we think that reading fiction books is a great way to become a better content writing.
One thing that most of the people on the internet agree on (a rare occurrence) is that it is beneficial to niche down. But at what point does niching down become discrimination? Particularly if your niche focuses on a protected characteristic like gender, race, or religion, it can seem like you are walking a fine line between having a niche and discrimination.
Here is some reassurance that your niche is not discriminatory.
We talk about lead magnets a lot here on our blog. It is one of our favourite services to offer because when used effectively, a lead magnet can be a very powerful tool to turn your followers into coaching clients. The effectiveness of your lead magnet is determined by two main factors: the quality of your lead magnet, and how you market your lead magnet.
Our lead magnet hub provides information about promoting your lead magnet and the marketing assets you need for your coaching lead magnet. Let’s take a look at how to market your lead magnet more effectively.
No matter what industry you work in, there are a lot of coaches for your ideal coaching clients to choose from. How can you differentiate yourself to attract your ideal coaching clients? Because your ideal coaching clients will compare you to other coaches. You don’t want them to compare you based on price – all that achieves is a race to the bottom. So how do you stand out from other coaches?
Discovery calls have become a vital part of the sales process, especially for high-ticket programs. For prospective coaching clients, they offer a chance for them to meet you and ask any questions they have about your coaching program. For you, they offer you a chance to get to know the coaching client and see if they are a good fit for your coaching program. Some coaches even reject clients at this stage because they realise that the client’s goals or expectations will not be met in the coaching program.
Because discovery calls are such an important aspect of the sales process, coaches can’t afford to run them as a free-form conversation. A discovery call checklist allows coaches to receive and communicate all the information they need without turning their discovery call into a rigid, scripted call.
One of the best ways to stand out from other coaches in your industry is to inject your personality into your copy. This helps you to attract your tribe – the people you just gel with. They’ll appreciate your corny jokes and the way you tell a story.
When your ideal coaching clients are choosing a coach, personality is just as important as expertise. Coaching clients want to feel like they know you before they commit to working with you. Most coaching programs are multiple months long, so they want to work with someone they like. They’ll look at what you’re putting out there to get some indication of your personality. That includes your content and your marketing copy.
It seems like every other week there’s a new marketing trend going viral on social media. It can be tempting to try them all out for your coaching business. After all, who doesn’t want more coaching clients? Before you jump on the latest marketing trend, here are some things to consider.
You may have been wondering if you should start a blog for your coaching business. Or perhaps you have neglected your coaching blog for a while and wondering if it is worth the effort to restart your blog. There is no universal correct answer. Every coaching business is different, and you need to do what is right for you and your business. Here are some of the benefits of starting a blog for your coaching business so you can decide for yourself if it is worth the effort.