There has been a lot of talk lately about how AI advancements will impact different industries. Along with a lot of fearmongering about robots taking our jobs, there are a lot of productive conversations about the possibilities and limitations of AI technology. Here’s what coaches need to know about AI technology.
The never-ending demands of content mean that it is almost impossible to have a truly original content idea. 252,000 pages are created each day, so there is bound to be some overlap. What you can be aware of is when you are creating content because you liked a blog post or even social media post that you saw elsewhere. This is where you need to be mindful of if you are copying or writing something inspired by another creator.
Some of the most common questions that we hear from our clients are, “Is a Story Brand right for my coaching business?” or “How do I create a Story Brand for my business?” As copywriters, we help our clients create a brand voice and marketing materials that connect with their dream clients. Here is our opinion on brand stories and story brands.
The terms UX writing and microcopy are fairly new. In some online spaces, they are used interchangeably so it can be difficult to know exactly what service you are looking for. So what is the difference between UX writing and microcopy? We’ll spill all.
It can be difficult to know how often to create content in order to stand out in the coaching industry. Some coaches create minimal content; others are out there posting multiple times a day on every platform known to mankind. Where on that scale should you fall?
You’ll be pleased to hear that gurus telling you that you need to post multiple times per day are wrong. Every coach has a different ideal content posting frequency. Here’s how to find yours.
You may have heard experts talking about the power of email and wondered, does anyone even read their emails anymore? We don’t blame you; we used to think that way a while ago. Over-eager marketers have turned many email inboxes into a cause of overwhelm that is best avoided. But email is still an essential tool in a coaching business.
Wondering what kind of copy you need to start a business or what kind of copy to prioritise now that you are ready to take your coaching business to the next level? This is a copywriter’s guide to all the copy a coach could ever need to attract and convert new coaching clients.
So much content to write, so little time. You’re not the only coach who feels this way. It can be exhausting to write large amounts of content over a long period of time. Many coaches we work with outsource their content writing because it feels like just another task on their already packed to do list. Reducing or eliminating that task gives them more time to work with coaching clients.
If you’re not yet at a place to outsource your content writing, here are some ways you can reduce the amount of time you spend writing content.
You’ve probably heard the term sales funnel before. The term might bring to mind a big corporate machine that costs thousands and is constantly bringing in new clients. All of the big companies have sales funnels, but it’s not something that a coach or small business has, right?
Wrong! You probably have a sales funnel for your coaching business in place right now. You might even have multiple sales funnels. Here’s the coach’s guide to sales funnels.
One of the common reasons why a non-fiction book will flop is that it offers no value to the reader. Different genres and types of books will offer different types of value. Non-fiction books by coaches provide written coaching to help the reader solve the problem. So, the important question all coaches should ask themselves before launching a new book is, does this book help my ideal coaching clients win?