AI and the Coaching Industry
There has been a lot of talk lately about how AI advancements will impact different industries. Along with a lot of fearmongering about robots taking… Read More »AI and the Coaching Industry
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The Fine Line Between Inspiration and Copying
The never-ending demands of content mean that it is almost impossible to have a truly original content idea. 252,000 pages are created each day, so… Read More »The Fine Line Between Inspiration and Copying
A Copywriter’s Thoughts on a Story Brand
Some of the most common questions that we hear from our clients are, “Is a Story Brand right for my coaching business?” or “How do… Read More »A Copywriter’s Thoughts on a Story Brand
What Is the Difference Between UX Writing and Microcopy
The terms UX writing and microcopy are fairly new. In some online spaces, they are used interchangeably so it can be difficult to know exactly… Read More »What Is the Difference Between UX Writing and Microcopy
How Often to Create New Content
It can be difficult to know how often to create content in order to stand out in the coaching industry. Some coaches create minimal content;… Read More »How Often to Create New Content
Is Email Still a Thing?
You may have heard experts talking about the power of email and wondered, does anyone even read their emails anymore? We don’t blame you; we… Read More »Is Email Still a Thing?
Types of Copy Your Coaching Business Needs
Wondering what kind of copy you need to start a business or what kind of copy to prioritise now that you are ready to take… Read More »Types of Copy Your Coaching Business Needs
How to Write Content Faster
So much content to write, so little time. You’re not the only coach who feels this way. It can be exhausting to write large amounts… Read More »How to Write Content Faster
What Is a Sales Funnel
You’ve probably heard the term sales funnel before. The term might bring to mind a big corporate machine that costs thousands and is constantly bringing… Read More »What Is a Sales Funnel
Does Your Book Help Your Coaching Client Win?
One of the common reasons why a non-fiction book will flop is that it offers no value to the reader. Different genres and types of… Read More »Does Your Book Help Your Coaching Client Win?