You may have seen sitemaps on other websites and wondered if you need one for your coaching website. A sitemap does improve your website SEO and makes things easier for human website visitors too. Let’s talk about how to create a website, what needs to be on your sitemap, and whether you need a sitemap for your coaching website.
It is really easy to get carried away when writing about your business. After all, there are so many great things about it and your coaching clients stand to gain a lot from working with you. But overloading prospective coaching clients with too much information is just as bad as missing out key information. Let’s talk about how to trim the fat so your message is clear.
Have you heard the term sunset flow before? If you have an email list running a sunset email flow every so often can help you increase engagement and keep the cost of your email marketing low.
You may have heard people talking about CTA or call to action in the context of content or copywriting. It’s time for some marketing jargon busting and today we’ll talk all about CTAs and how to use them in your coaching business.
You may see links to a privacy policy on the footer of many websites you visit, but surely, it’s only big corporations that need them, right? Nobody really talks about privacy policies, and they’re not automatically included in website templates or drag-and-drop builders, so how are new coaches to know if they need one or not? Today, we’re going to tell you everything you need to know about your coaching website privacy policy.
We live in a world where bigger is better, and we’re encouraged to think big. But does that actually work for a coaching business? On the surface, it may seem like bigger audiences and a bigger business equal bigger profits, but there is something to be said for staying small.
Copywriting is about more than just being able to write well. The true value of a copywriter is the strategy they bring to the table. This is why we created a free guide on how to create elevator pitches for different situations. Being able to talk about your business in person is just as important as having high-converting sales funnels and websites that get coaching clients excited to work with you. An elevator pitch is often the first impression someone has of your business.
An elevator pitch for coaches requires just as much strategy as any piece of copy. You need to understand who you’re speaking to and what aspects of your coaching business appeal to them. You also need to know what your goal is for the elevator pitch in this situation. As copywriters, we can teach you how to think strategically when talking about your coaching business.
It seems like lead magnets are the latest marketing hype. Everyone is giving away freebies, should you? If you’re wondering if a lead magnet is suitable for your coaching business, read on.
Outsourcing parts of your business means that a third-party has access to a lot of sensitive information. As copywriters, we have access to the visions, marketing plans, and coaching materials of the coaches we work with. In some cases, we have even had access to coaches’ clients or recordings of coaching sessions.
We understand the sensitivity of this information, and we treat everything our clients tell and show us as confidential information. But we also encourage our clients to send us NDAs to give them peace of mind. Here’s what you need to know about NDAs when outsourcing your copy or any other part of your business.
Testimonials can sell the next intake of your coaching course for you if they’re strong enough. The trick is to get your coaching clients to say the right things. No, we’re not saying you should write fake testimonials or coerce your coaching clients to mention specific things. Here’s what to do.