So you are sick of staring at a blank Word document and want some help writing about your business. But you have concerns. After all, you thought a copywriter was something to do with photocopiers or copyright law until recently. What should you expect? Do you really need a copywriter? Let’s talk about what to expect.
Do you know what’s the #1 sign that copy has been written by an amateur? It reads like a Go Fund Me page. And by that, we mean it reads like you’re asking your customers to do you a favour.
Many people start a business in order to make money; everyone knows that. But your business should solve a problem for your customers or provide something they need. Otherwise, why should they be willing to pay for what you sell?
Want to know how a copywriter writes a meta description to boost SEO and get organic clicks from search engines?
Your website copy should be evergreen, meaning it should work for your business for years without needing more than a few tweaks. But, there are a few events that should trigger a review of your website copy. These may require a complete rewrite or just changing, adding, or removing some sections. Let’s dive into the times when you should update your website copy.
A question that comes up often when we speak to new clients is, do we have SEO expertise? This can be a difficult question to answer because an SEO strategy combines website functionality, design, and writing. So, we know how to write in a way that gives written content that has the potential to get a good SEO ranking, but we can’t optimise your whole website.
Let’s take a look at how you can tweak your business writing to gain a better SEO ranking.
If you are listing a new item on Amazon, you want to create a product listing that:
a) Lands your product high in the search results
b) Converts the people who click on your listing
To do so, you need to optimise your Amazon product listing for both the algorithm and customers. So, let’s dive into the theory of creating an Amazon product listing.
A lot of material about how to start a business (including this blog) will talk about the concept of an ideal customer. This concept is talked about widely in marketing and product development, but it is also key to all parts of your business. But why is it important to know about your ideal customer, and how do you decide what your ideal customer is?
You may know the difference between features and benefits, but what is a primary benefit and a secondary benefit? When we work with customers, we like to break their product or service benefits down into two categories. This helps us to better understand their clients wants and needs. It also helps us identify the focal point of their copy.
No, a poorly written article with a great heading will not go viral, but a fantastic article with a poor heading will not go viral either. The title is the first step towards getting people to decide to read your article in the first place. So how can you write better headings? Easy, we’ll give you the copywriter’s guides to writing killer titles.
You may see a lot of content out there about welcome sequences and wonder if a welcome sequence is really necessary. At the end of the day, nothing is REALLY necessary. It is your business, and you can run it however you would like. But, we’re a big fan of welcome sequences here at Dangerous Words, and here is why.