What to Expect When Working With a Copywriter
So you are sick of staring at a blank Word document and want some help writing about your business. But you have concerns. After all,… Read More »What to Expect When Working With a Copywriter
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Copywriting Tips
Selling Should Be Win-Win
Do you know what’s the #1 sign that copy has been written by an amateur? It reads like a Go Fund Me page. And by… Read More »Selling Should Be Win-Win
How to Write a Meta Description for SEO
Want to know how a copywriter writes a meta description to boost SEO and get organic clicks from search engines?
6 Signs It’s Time to Update Your Website Copy
Your website copy should be evergreen, meaning it should work for your business for years without needing more than a few tweaks. But, there are… Read More »6 Signs It’s Time to Update Your Website Copy
How to Write For Better SEO
A question that comes up often when we speak to new clients is, do we have SEO expertise? This can be a difficult question to… Read More »How to Write For Better SEO
How to Write Amazon Product Descriptions
If you are listing a new item on Amazon, you want to create a product listing that:
a) Lands your product high in the search… Read More »How to Write Amazon Product Descriptions
How to Identify Your Ideal Customer
A lot of material about how to start a business (including this blog) will talk about the concept of an ideal customer. This concept is… Read More »How to Identify Your Ideal Customer
What Is the Difference Between Primary Benefits and Secondary Benefits?
You may know the difference between features and benefits, but what is a primary benefit and a secondary benefit? When we work with customers, we… Read More »What Is the Difference Between Primary Benefits and Secondary Benefits?
Want to Go Viral? Write Better Headings
No, a poorly written article with a great heading will not go viral, but a fantastic article with a poor heading will not go viral… Read More »Want to Go Viral? Write Better Headings
Do I Need a Welcome Sequence For My Email List?
You may see a lot of content out there about welcome sequences and wonder if a welcome sequence is really necessary. At the end of… Read More »Do I Need a Welcome Sequence For My Email List?