You are creating a website for your new business but want to know if you need to hire a copywriter or if you can write it all yourself. We get it; if you can do it all yourself, you will save a lot of money, right? In this article, we will discuss when you need a professional copywriter to write your website and when you can get away with doing it yourself.
When Should I Write My Website Copy Myself?
If you are a good writer, then you may be able to write your website copy yourself. This works best for simple websites that aren’t vital to selling your product or service. You can consider writing your website copy yourself if:
- Your writing skills are excellent, and you have a firm grasp of grammar and spelling.
- You have the time to dedicate to writing your website.
- You have a tight budget and would prefer to write it yourself to start off with and hire a copywriter later.
- The launch deadline isn’t tight for your new product or website.
- You have a strong grasp of your brand voice and can convey information in a concise manner.
- You have a clear picture of your customer and the language they use and respond to.
If these things are the case, then you should consider if you prefer to write your website copy yourself. We offer a service where we can give your copy a once over and offer recommendations and way to strengthen your work if you want some expertise without hiring a copywriter.
When Should I Hire a Copywriter to Write My Website Copy?
If you want your startup to do well and convert a large portion of the traffic you direct towards it, you should consider hiring a copywriter. Copywriters are key for:
- Building community
- Turning lurkers into buyers without the hard sell
- Speaking your customers’ language
- Writing ads that convince people to click
We can also help you create compelling and engaging content for your website and product descriptions that answer any customer questions on the spot.
All of our copy will be targeted, effective, and will create lifelong customers.
Think of a copywriter like a mechanic. Sure, you can change your oil yourself. But it’s time-consuming, and you spend more of your weekend working on the car rather than having fun. If you take your car to a mechanic, they can change your oil quickly without too much downtime and will spot any other potential issues while they’re working on your car.
Why Should I Hire a Copywriter?
Hiring a copywriter has some major benefits:
- Copywriters have helped a lot of clients and know what works and what doesn’t. We have additional expertise that you can tap into.
- A copywriter will help you to really dig into the key aspects of your business. We will ask questions about your services, business model, and customer types. This will help you to really consider and flesh out information about key parts of your business.
- When you hire a copywriter, you get access to our additional skills to the table like SEO, marketing knowledge, consumer psychology, and even business acumen. These things are automatically applied to writing, and you can pick up a lot of knowledge through discussions with us.
- Copywriters, especially in the startup space, have a great network. We work with many different types of businesses and hear about the pros and cons of different freelancer and service-based businesses our customers use. If you’re struggling to find a web designer, graphic designer, attorney, or even accountant, we might know someone.
While we are experts when it comes to wielding the written word, we have many additional skills that we bring to the table.