There is nothing more frustrating than slaving away at your keyboard writing business blog content for your coaching business only to get no views. Or worse, the only views you get are spammers filling your online forms with their sales pitches. If you spend a lot of time wondering how can I get more readers for my blog? –this article is for you.
Why No One Is Reading Your Content
Long story short, they don’t know your blog exists.
Do you know how many websites there are on the internet? It is estimated that there were over 2 billion websites on the internet in 2022, most of which have multiple web pages and blog posts. Therefore, the chances of your ideal coaching clients stumbling upon your blog accidentally are slim. You do need to have some kind of strategy to drive traffic to your blog.
Once you have blog readers, the trick is to make them stick around. Part of your content strategy should also be to create high-quality blog content that continuously delivers on value. If you do, you will be able to convert some of these blog readers into coaching clients.
How to Get More Blog Views
But first, let’s focus on how to get more readers for your business blog. There are a couple of ways you can drive more traffic to your blog. The most popular are SEO, promoting your content on social media, collaborating with other brands, and guest posting.
SEO
SEO stands for search engine optimisation. The goal of SEO is for your website and blog to appear higher in the search engine ranking when people search for topics related to your niche. These searchers will be actively looking for information or services related to their search terms.
Contrary to popular belief, a single keyword-rich blog post will not be enough to improve your chances of being found organically. Search engine algorithms are constantly being advanced to ensure searchers are being delivered helpful information. These algorithms use information from the whole website to make relevancy judgements, so the more specific your website is, the more likely you are to rank high in the search results.
You should still do keyword research. SEM Rush and Ahrefs Keyword Explorer are the keyword research tools we use. Your keyword research should fall into two categories:
- Overall website keywords
- Topic-specific keywords
Where possible, aim to incorporate your overall website keywords into each page and blog post (ideally 3 times or more.) The topic-specific keywords are to attract searchers who are looking for information on that particular topic.
The layout of your blog content and the backend of your website will also play a large part in your website’s SEO. Search engines prioritise content that is user-friendly, so make sure your website runs quickly and is easy to navigate.
Promote Your Content on Social Media
If you already have a large following on social media, the easiest way to get more blog readers is to promote your blog to your followers.
Talk about your blog and promote your blog posts often. Your social media followers will not necessarily read every post, so it is not enough to occasionally post about your blog on your social media post. Share every single blog post you write on social media as long-form content to related short-form content.
Collaborate with Other Brands
A great way to extend your reach is to harness other brands’ audiences through collaborations. Not every collaboration is created equal. Prioritise working with brands that serve your ideal coaching clients in a different capacity.
The key to a successful collaboration is mutual benefit. You want to create a win-win scenario where both parties benefit equally. Look at what you’re bringing to the table and what the other party is bringing to the table. If the other party greatly outweighs you in terms of followers, then you need to look for other ways you can contribute.
Alternatively, you could collaborate with someone who has a similar follower count to you. Increasing your blog views in any way is a positive. If you get 10 more blog readers who fit your ideal client type, that is 10 more potential coaching clients.
Paid Ads
The quickest way to get in front of more people is to pay to get more exposure.
In order to maximise the ROI (return on investment) for your ad spend, create a strategy that will attract your ideal clients. Think about the following things:
- Where they hang out online
- What they search for
- What messaging will attract them
- Your profit margin
Use AB testing to experiment with different types of ads. By testing on a smaller scale, you can find out what is the most effective type of ad to put your marketing budget into.
How to Convert Blog Readers to Coaching Clients
The second part of your content strategy should focus on how you can convert the people who read your blog into coaching clients.
Write Content for Coaching Clients
Consider what information your ideal coaching clients want to read when you are planning and writing your blog content. Concentrate on the problems they would commonly face and how those problems may make them feel. You want your clients to feel seen and understood when they read your content, like you’ve put into words what they’ve always felt.
Focus on delivering actionable advice. The goal is to deliver as much value as possible in your free content (like your blog content). Not only will this have your blog readers coming back for more value, but they will also see the value that you have to offer as a coach. The value you give away in your blog helps to build up trust in that way.
Deliver Consistently
Consistency also helps to build trust with prospective coaching clients. If you always show up and deliver your best possible content, then prospective clients will believe that you do the same as a coach. You should aim for consistency in the following ways:
- Stick to a consistent posting schedule
- Deliver a consistent level of value every time you post
- Curate a brand voice that is recognisable
Build a Relationship
Blogging is usually thought of as a one-way form of communication, but it is possible for your blog readers to get to know you and for you to start a dialogue with them.
Sprinkle little insights into your life or behind the scenes of your coaching business to build know, like, and trust with your blog readers. Obviously, don’t share any information you are not comfortable sharing, but even small insights will help your blog readers to connect with you.
There are a few ways you can create a two-way dialogue with your blog readers:
- Turn comments on so blog readers can comment – we recommend turning on moderate functions, so your comments section doesn’t get inundated with spam
- Run polls on your blog posts
- Ask social media followers to ask their questions and then write a blog post answering those questions
Give Small Wins
Write blog posts that will give your ideal coaching clients small wins. Brainstorm content ideas that will provide quick fixes or give your ideal clients small boosts in your area of expertise. You want to become the go-to source of information when your ideal coaching clients have a problem.
From an SEO perspective, describe the problem the same way your ideal coaching client would. Your client may not know the words to use to describe their problem or what the solution is called; all they know is the symptoms of the problem. That is what they will be searching for.
Then, when you write the blog post, give actionable advice that they can implement immediately after they finish reading. Where possible, you want your blog readers to experience a quick win that they can associate with your coaching blog. As a bonus, these types of articles are likely to be shared with their network.