Studies have shown that you have 8 seconds to capture the attention of a lead. Let’s be honest; it’s probably less on social media when people are scrolling. How you name your coaching program is vitally important for capturing the attention of your ideal coaching clients.
Common Mistakes When Naming Coaching Programs
As a business owner, you can name your coaching program whatever you want. However, not all names will effectively capture your ideal coaching clients’ attention and get them excited to learn more about your coaching program.
Here are some common mistakes we see coaches make when naming their coaching program:
- Obscure Reference – When using humour or making references in your coaching program name make sure it is something that your ideal coaching clients will get. If the reference or joke goes over the head of your ideal coaching clients, then you risk losing the sale due to confusion.
- Business-Focused Name – Your coaching program name should make sense for your business branding, but it should also make sense outside of the context of your business too. If your coaching program name is an inside joke, you limit your buyers. That is fine for a graduate membership or coaching program, but not if you want to attract new coaching clients.
- Unclear Name – The name of your coaching program should give some information about what your coaching program does. Remember, the title will be a major deciding factor in whether your ideal coaching clients stop to read on or keep scrolling.
- Unexciting Name – Your coaching program name should be interesting and exciting. It needs to grab your ideal coaching clients’ attention and maybe even pique their curiosity. We’ll talk about this a little more in the next section.
You may still sell your coaching program even if you make these mistakes. It just means that your conversion rate isn’t as high as it could be.
How to Name Your Coaching Program
There are a number of different approaches you could take when naming your coaching program – pick what works best for your coaching business and the coaching program you are naming.
Result-Focused Coaching Program Name
A coaching program name that states the results your coaching clients can expect to see is very powerful. It will grab the attention of people who want to achieve those results.
Examples of result-focused coaching program names:
- The 6-Figure Digital Nomad
- Early Retirement Blueprint
- Millennial Homeowner Academy
- Exhausted to Fully Booked
These coaching program names tell you exactly what you can expect to achieve in the coaching program. The first and third are particularly good because they also provide information about WHO the coaching program is for. People who want to achieve those results will pause their scrolling to read at least the tagline.
Humorous Coaching Program Name
Humour is a great scroll-stopping device when naming your coaching program. You can use jokes or puns to name your coaching program. It is important that the joke lands for your ideal coaching clients. If it goes over their heads, then they are unlikely to click for more information.
It is also important that it is still possible to tell what your coaching program is about. Don’t use humour at the expense of clarity.
Memorable Coaching Program Name
Create a coaching program name that sticks in the heads of your ideal coaching clients. Reading is visual, but we actually hear the words in our heads. That is why devices like rhyming and alliteration are very pleasing to the ear. Make sure you say the name of your coaching program out loud to see how it will sound.
Get Feedback on Your Coaching Program Name
When it comes to naming your coaching program, the only opinions that matter are those of your ideal coaching clients. So why don’t you get feedback from ideal coaching clients on your coaching program name? There are two ways you can do this.
Poll Your Ideal Coaching Clients
Get the opinions of your ideal coaching clients before launching your coaching program. Run a poll on social media or via email to find out which coaching program names resonate with your ideal coaching clients. Pick 3-5 possible names and see which is most popular. You don’t have to act upon the top choice; this is data to inform your decision-making. You can always choose the second most popular if you decide that’s a better fit.
AB-Test Shortlisted Names
Another option is using AB-testing to check how shortlisted coaching program names perform. You could create ads for each of the names and see which name wins the most clickthrough’s to the landing page. Remember when AB-testing to keep all variables the same. The coaching program name should be the only variable that is different.