One of the most talked about capabilities of AI technology is the ability to produce content. After all, producing enough content to stay ahead of search engines and social media algorithms is a huge concern for small business owners like coaches. Let’s take a look at the pros and cons of using AI to write copy for your coaching business.
What Content Writing Capabilities Does AI Technology Have?
There are a number of content writing and copywriting tasks that AI can help with. AI technology can technically automate the whole content writing process, but as you’ll see in the cons section, we don’t recommend relying solely on AI to write your coaching content.
AI technology will help with the following content writing tasks:
- Content outlining
- Subject research
- Keyword research
- Brainstorming
- Editing
- Content performance analysis
This allows you to automate the parts of content writing that you hate or find excessively time consuming.
AI technology can also help AI technology can also help you automate copywriting tasks:
- Market research
- Copy outline
- Pain point and benefit analysis
- Brainstorming
- Editing
- Copy performance analysis
Examples of AI Content Writing Tools for Coaches
AI tools all have different benefits and specialities, so do your research before picking the right AI content writing tool for your coaching business. Here are 4 of the most common tools on the market:
- Chat GPT – great for incorporating strategy into your content and copy
- Copy AI – great for overcoming writer’s block
- Writesonic – great for marketing copy templates
- Jasper AI – great for producing multiple types of content
As you can see each of these tools specialise in certain content writing tasks. Think about which aspects of the content writing or copywriting process you want support with.
The Pros of Using AI to Write Copy for Coaches
The most obvious benefit of using AI to write copy is that it saves you a lot of time. Editing and rewriting parts of an article is much quicker than writing from scratch. Starting with full research and an outline is much quicker than writing from scratch. No matter how you use AI technology when writing content or copy, it will be quicker.
Another benefit is that most AI technology for content writing or copywriting is taught copywriting and content writing techniques. That means that AI technology can help the copy and content a non-writer writes to be more effective. For example, AI tools will provide outlines that flow nicely and suggest places for an upsell. AI tools can also suggest edits that will make the copy you write more strategic.
Perhaps the largest benefit of AI content writing tools for coaches (and why most people use them) is that they can help overcome writer’s block. Whenever you get stuck on what to write next, you can ask AI to suggest topics or write the next paragraph. Even if you don’t like the AI tool’s suggestions, it’s still incredibly helpful. We have a saying here that understanding what you don’t want is just as helpful as understanding what you do want.
The Cons of Using AI to Write Copy for Coaches
There are a few disadvantages to using AI tools to write copy and content. The root issue of many of these disadvantages is how AI tools are “taught.” AI tools are fed information and examples to train it to provide ideal outputs. This means that an AI tool is only as good as the information it is fed. Many businesses who develop AI tools do consult professional copywriters and content writers when training their AI, but you have no way of knowing what types of copy are training the AI tool.
This creates 2 main problems.
The first is that most AI copywriting tools are very general, and therefore, the copy and content they produce may not be suitable for your coaching business. They will not mirror your brand voice and may even use sales tactics that don’t fit with your values. This is why we recommend using the content and copy an AI tool produces as a jumping-off point rather than the final product. You can tailor the copy so that it matches the image and messaging you want to put out there.
The second is that AI copywriting and content writing tools are influenced by the people training them. Even if they are being trained by professional copywriters, the bias and worldview of the copy and of the developers will influence the AI tool’s output. When things go wrong, the “best case” scenario is content that contains microaggressions or doesn’t use inclusionary language. Worst case scenario is something like Microsoft’s AI Twitter account that said it supports genocide.
There have been a lot of discussions in the tech ethics community about how to overcome this bias. This is a great place to start if you want to learn more about bias in AI technology. Until the tools are improved, the best way to stop this bias from impacting your coaching business and coaching clients is to review the content and copy that your AI tools produce.
Should You Use AI Content Writing Tools for Your Coaching Business?
Ultimately, you need to decide what is right for your coaching business. We recommend if you do use AI tools, not to automate the entire content writing or copywriting process. The best results often come from using AI tools as a writing companion to research and make suggestions rather than to write entire pieces of content. At the very least, make sure you or your team are reviewing the content produced by AI tools for brand voice and values.
If you would like to hire a human content writer or copywriter for your coaching business, we offer copywriting services for coaches. Our service pages list prices and inclusions for our various packages, but we can provide custom quotes if your needs fall outside of the listed scope. Contact us if you have any questions.