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What Is the Difference Between Case Studies and Testimonials

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Both case studies and testimonials are essential marketing tools for coaching businesses. However, the way they are used and the impact they have on your coaching business is very different. Let’s dig into the differences between case studies and testimonials and how coaches use each one.

What Is a Case Study?

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Case studies are a popular form of social proof for service-based and SaaS businesses. Can they work for coaching businesses? If you’ve ever wondered if you needed a case study, then keep reading.