One of the most tiring parts of writing content is having to constantly come up with new ideas. It can be exhausting! At the same time, you don’t want to rely on jumping on trends to fill in any gaps when you can’t think of any coaching content ideas.
The good news is there are always good content ideas out there. You just need to know where to look.
Is writing content every month getting time-consuming? Are you looking for things you can prepare once to save time every month? Let’s take a look at one element of content writing you can do in advance, the call to action (CTA).
Now that content creation has become part of the daily or weekly grind of running a business; it has split content into two different types. On the one hand, you have SEO content which is written to target common search terms and keywords to get eyes on your website. On the other hand, you have thought leadership content which is designed to position you as an expert in your field.
Online gurus would have us believe that consistency is the most important thing in your business. They also would have us believe that failing to post every day on social media is a crime that will send you to algorithm jail without passing go or collecting $200.
But what is the greater crime: inconsistency or posting half-arsed content to keep up with an unsustainable content schedule?
You may be producing content for your business, but when does producing content become content marketing? Has your current social media content or blog content become content marketing?
No, a poorly written article with a great heading will not go viral, but a fantastic article with a poor heading will not go viral either. The title is the first step towards getting people to decide to read your article in the first place. So how can you write better headings? Easy, we’ll give you the copywriter’s guides to writing killer titles.
Writing about industry news is a great way to get more traffic to your social media or website. People are searching for information about the piece of news and want to read different takes and perspectives. Where people go wrong is they think they need to be the first person to write about it in order to get traffic. They rush to break the news first or get into the first wave of information. But no one remembers the first account they read of anything.
If you have an online presence, you need good content. Content will attract readers to your website, show your expertise, and build trust. Many types of media can be classed as content: video, podcasts, blog posts, comics, graphics, music, and reports. A content writer will focus on creating engaging and interesting content because it requires slightly different skills than copywriting requires.