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How to Make Your Lead Magnet Marketing More Effective

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We talk about lead magnets a lot here on our blog. It is one of our favourite services to offer because when used effectively, a lead magnet can be a very powerful tool to turn your followers into coaching clients. The effectiveness of your lead magnet is determined by two main factors: the quality of your lead magnet, and how you market your lead magnet.

Our lead magnet hub provides information about promoting your lead magnet and the marketing assets you need for your coaching lead magnet. Let’s take a look at how to market your lead magnet more effectively.

A Copywriter’s Thoughts on a Story Brand

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Some of the most common questions that we hear from our clients are, “Is a Story Brand right for my coaching business?” or “How do I create a Story Brand for my business?” As copywriters, we help our clients create a brand voice and marketing materials that connect with their dream clients. Here is our opinion on brand stories and story brands.

What Do I Send My Email List?

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You have put in the work to win over email subscribers, and now you have an email list full of dream coaching clients. When it comes time to write your first email (after your welcome sequence), you find yourself unsure of what to send your email list. The email lists you’re subscribed to seem to send you random personal stories or hourly sales emails leading up to a launch. The last thing you want to become is just another email that your subscribers ignore; you worked way too hard to build this email list in the first place.

Adjective Swaps to Make Your Copy More Interesting

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Do you feel like you use words like “great” or “awesome” too much? Use these adjective swaps to add some flavour to content and copy on even the blandest of topics.

How to Use Power Verbs to Spice Up Your Copy

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Not all words are created equal; some give more information than the standard verbs we use. Think of sprint vs run or beam instead of smile. Just by swapping a basic verb for a power verb, you give the reader more information about the emotions behind the action or the way the action is being carried out.

coach counting their money from the value proposition

Everything You Need to Know About Value Propositions

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Your value proposition is the cornerstone of all the marketing you do for your coaching business (or any other kind of business). Whether you are DIYing your copy or hiring a copywriter, your value proposition is the foundation of all of your copy. Here’s everything you need to know about value propositions as a business owner.

Great Copywriting Focuses on the Client

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As experienced copywriters, we have worked with clients from all backgrounds and with a range of experience with copywriting, branding, and marketing. But there is one common mistake we see a lot of clients make.

Their copy focuses on their business, not what their business can do for their clients.