You’ve probably heard the term sales funnel before. The term might bring to mind a big corporate machine that costs thousands and is constantly bringing in new clients. All of the big companies have sales funnels, but it’s not something that a coach or small business has, right?
Wrong! You probably have a sales funnel for your coaching business in place right now. You might even have multiple sales funnels. Here’s the coach’s guide to sales funnels.
Case studies are a popular form of social proof for service-based and SaaS businesses. Can they work for coaching businesses? If you’ve ever wondered if you needed a case study, then keep reading.
You’ve put a lot of work into creating a coaching program that will change your coaching clients’ lives. It has been quite literally months in the making, and you are so excited to show your followers. Then launch day comes around, and… crickets!
You keep refreshing your stats, thinking there must be some sort of mistake. Barely anyone has visited your landing page, let alone purchased your course. Meanwhile, you’re seeing other coaches bragging about 6-figure launches and sticking hundreds of post-it notes with new client names on their walls. Why is their launch going so well while yours is flopping?
Is writing content every month getting time-consuming? Are you looking for things you can prepare once to save time every month? Let’s take a look at one element of content writing you can do in advance, the call to action (CTA).
So, you need a copywriter for your business, but it can be difficult to know where to start. Hiring a copywriter is a big decision. Who you hire can have a huge impact on not just your conversion rates, it can affect your brand voice, marketing strategy, and your entire business. Naturally, you want to hire the best copywriter you can find. The best way to do that is with a little bit of preparation. Here is what you need to do when hiring a copywriter.
Do you know what’s the #1 sign that copy has been written by an amateur? It reads like a Go Fund Me page. And by that, we mean it reads like you’re asking your customers to do you a favour.
Many people start a business in order to make money; everyone knows that. But your business should solve a problem for your customers or provide something they need. Otherwise, why should they be willing to pay for what you sell?
Recently, we wrote a piece for Copy For Everybody titled “Curate a Brand Voice That Sells.” It explained the importance of a brand voice cheat sheet and how to create a brand voice that connects with your clients.
Let’s dive deeper into the topic of brand voice and look at what kinds of things your brand voice cheat sheet should cover.
A lot of material about how to start a business (including this blog) will talk about the concept of an ideal customer. This concept is talked about widely in marketing and product development, but it is also key to all parts of your business. But why is it important to know about your ideal customer, and how do you decide what your ideal customer is?
You may know the difference between features and benefits, but what is a primary benefit and a secondary benefit? When we work with customers, we like to break their product or service benefits down into two categories. This helps us to better understand their clients wants and needs. It also helps us identify the focal point of their copy.
You’re starting a new business and know your website needs to be fire. But how exactly do you achieve that? What pages and what elements does your new website need to have, and why are they important?
This article will help you plan out what your website needs to give you a helping hand while planning. Whether you are DIYing your website or hiring a copywriter and web developer, you need to ensure your website has these essential elements.