What Is a Sales Funnel
You’ve probably heard the term sales funnel before. The term might bring to mind a big corporate machine that costs thousands and is constantly bringing… Read More »What Is a Sales Funnel
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What Is a Case Study?
Case studies are a popular form of social proof for service-based and SaaS businesses. Can they work for coaching businesses? If you’ve ever wondered if… Read More »What Is a Case Study?
Why Your Last Launch Didn’t Sell Out
You’ve put a lot of work into creating a coaching program that will change your coaching clients’ lives. It has been quite literally months in… Read More »Why Your Last Launch Didn’t Sell Out
Can I Write My CTAs in Advance?
Is writing content every month getting time-consuming? Are you looking for things you can prepare once to save time every month? Let’s take a look… Read More »Can I Write My CTAs in Advance?
How to Hire the Best Copywriter
So, you need a copywriter for your business, but it can be difficult to know where to start. Hiring a copywriter is a big decision.… Read More »How to Hire the Best Copywriter
Selling Should Be Win-Win
Do you know what’s the #1 sign that copy has been written by an amateur? It reads like a Go Fund Me page. And by… Read More »Selling Should Be Win-Win
Elements of a Brand Voice Cheat Sheet
Recently, we wrote a piece for Copy For Everybody titled “Curate a Brand Voice That Sells.” It explained the importance of a brand voice cheat… Read More »Elements of a Brand Voice Cheat Sheet
How to Identify Your Ideal Customer
A lot of material about how to start a business (including this blog) will talk about the concept of an ideal customer. This concept is… Read More »How to Identify Your Ideal Customer
What Is the Difference Between Primary Benefits and Secondary Benefits?
You may know the difference between features and benefits, but what is a primary benefit and a secondary benefit? When we work with customers, we… Read More »What Is the Difference Between Primary Benefits and Secondary Benefits?
10 Essential Website Elements
You’re starting a new business and know your website needs to be fire. But how exactly do you achieve that? What pages and what elements… Read More »10 Essential Website Elements