Sales pages are the end point of your sales funnel. While the end is in sight, this is not the time to slack off. Honour the effort you have put in thus far by writing an effective sales page that converts readers into paying coaching clients. Here are the 8 vital elements of sales pages for coaches.
Landing pages are a vital part of selling your coaching program. Your leads indicate interest by clicking on your ad and then are taken to a landing page to learn more about your course. The landing page needs to tell them what to expect from working with you, overcome objections, and sell your coaching program as the answer to their problem. While we could write a book about how to craft a landing page that improves conversion rates, we thought we’d start by telling you common landing page mistakes coaches make that kill conversion rates.
We talk about lead magnets a lot here on our blog. It is one of our favourite services to offer because when used effectively, a lead magnet can be a very powerful tool to turn your followers into coaching clients. The effectiveness of your lead magnet is determined by two main factors: the quality of your lead magnet, and how you market your lead magnet.
Our lead magnet hub provides information about promoting your lead magnet and the marketing assets you need for your coaching lead magnet. Let’s take a look at how to market your lead magnet more effectively.
One of the best ways to stand out from other coaches in your industry is to inject your personality into your copy. This helps you to attract your tribe – the people you just gel with. They’ll appreciate your corny jokes and the way you tell a story.
When your ideal coaching clients are choosing a coach, personality is just as important as expertise. Coaching clients want to feel like they know you before they commit to working with you. Most coaching programs are multiple months long, so they want to work with someone they like. They’ll look at what you’re putting out there to get some indication of your personality. That includes your content and your marketing copy.
Stuck for content ideas? It happens to the best of us. Here is a list of 25 content prompts for coaches. Use them to inspire your next piece of thought leadership content the next time you run out of content ideas.
The terms UX writing and microcopy are fairly new. In some online spaces, they are used interchangeably so it can be difficult to know exactly what service you are looking for. So what is the difference between UX writing and microcopy? We’ll spill all.
Wondering what kind of copy you need to start a business or what kind of copy to prioritise now that you are ready to take your coaching business to the next level? This is a copywriter’s guide to all the copy a coach could ever need to attract and convert new coaching clients.
You’ve probably heard the term sales funnel before. The term might bring to mind a big corporate machine that costs thousands and is constantly bringing in new clients. All of the big companies have sales funnels, but it’s not something that a coach or small business has, right?
Wrong! You probably have a sales funnel for your coaching business in place right now. You might even have multiple sales funnels. Here’s the coach’s guide to sales funnels.
Case studies are a popular form of social proof for service-based and SaaS businesses. Can they work for coaching businesses? If you’ve ever wondered if you needed a case study, then keep reading.
You’ve put a lot of work into creating a coaching program that will change your coaching clients’ lives. It has been quite literally months in the making, and you are so excited to show your followers. Then launch day comes around, and… crickets!
You keep refreshing your stats, thinking there must be some sort of mistake. Barely anyone has visited your landing page, let alone purchased your course. Meanwhile, you’re seeing other coaches bragging about 6-figure launches and sticking hundreds of post-it notes with new client names on their walls. Why is their launch going so well while yours is flopping?