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DIY copy

What Do I Send My Email List?

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You have put in the work to win over email subscribers, and now you have an email list full of dream coaching clients. When it comes time to write your first email (after your welcome sequence), you find yourself unsure of what to send your email list. The email lists you’re subscribed to seem to send you random personal stories or hourly sales emails leading up to a launch. The last thing you want to become is just another email that your subscribers ignore; you worked way too hard to build this email list in the first place.

Adjective Swaps to Make Your Copy More Interesting

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Do you feel like you use words like “great” or “awesome” too much? Use these adjective swaps to add some flavour to content and copy on even the blandest of topics.

What Is Thought Leadership Content?

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Now that content creation has become part of the daily or weekly grind of running a business; it has split content into two different types. On the one hand, you have SEO content which is written to target common search terms and keywords to get eyes on your website. On the other hand, you have thought leadership content which is designed to position you as an expert in your field.

How to Use Power Verbs to Spice Up Your Copy

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Not all words are created equal; some give more information than the standard verbs we use. Think of sprint vs run or beam instead of smile. Just by swapping a basic verb for a power verb, you give the reader more information about the emotions behind the action or the way the action is being carried out.

coach counting their money from the value proposition

Everything You Need to Know About Value Propositions

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Your value proposition is the cornerstone of all the marketing you do for your coaching business (or any other kind of business). Whether you are DIYing your copy or hiring a copywriter, your value proposition is the foundation of all of your copy. Here’s everything you need to know about value propositions as a business owner.

reviews and testimonials

How to Get Testimonials that Sell Your Coaching Course

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Do you ever see the hundreds of glowing testimonials on the sales pages and websites of other coaches and think wow, I wish my coaching clients raved about me like that? Let’s be honest, there may be times when comparing your testimonials to another coach’s may make you doubt the quality of your coaching. We’re here to reassure you that is not the case. Do you know what the difference is? They have created a strategy for asking for testimonials.

How to Simplify Your Copy

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It is really easy to get carried away when writing about your business. After all, there are so many great things about it and your coaching clients stand to gain a lot from working with you. But overloading prospective coaching clients with too much information is just as bad as missing out key information. Let’s talk about how to trim the fat so your message is clear.

The True Cost of Hiring Cheap Copywriters for Coaches in 2023

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At various stages of your coaching business, bootstrapping may be necessary. As fellow business owners we get it. We will never try to shame coaches who are trying to haggle our prices. However, when it comes to hiring copywriters for your coaching business, cheaper is not always better. Before you start interviewing copywriters, it can help to understand the true cost of hiring cheap copywriters.