Creating a lead magnet is just the beginning. Once you have your lead magnet and welcome sequence ready to go, you need to promote your lead magnet to start building your email list. There are many different ways coaches can promote a lead magnet. Here are some good places to start.
You have put in the work to win over email subscribers, and now you have an email list full of dream coaching clients. When it comes time to write your first email (after your welcome sequence), you find yourself unsure of what to send your email list. The email lists you’re subscribed to seem to send you random personal stories or hourly sales emails leading up to a launch. The last thing you want to become is just another email that your subscribers ignore; you worked way too hard to build this email list in the first place.
You may see a lot of content out there about welcome sequences and wonder if a welcome sequence is really necessary. At the end of the day, nothing is REALLY necessary. It is your business, and you can run it however you would like. But, we’re a big fan of welcome sequences here at Dangerous Words, and here is why.