We’re all human, right? We make mistakes – often multiple times – and experience setbacks. As a coach, vulnerability is a powerful tool; however, it can be difficult to be vulnerable without undermining your credibility as a coach. What is the right balance of seeming human without looking like a hot mess?
Business is not just an extrovert’s game. Introverts can be successful business owners and coaches. They just have different strengths and weaknesses compared to their extroverted counterparts. This is what you need to know about owning a business as an extrovert.
Studies have shown that you have 8 seconds to capture the attention of a lead. Let’s be honest; it’s probably less on social media when people are scrolling. How you name your coaching program is vitally important for capturing the attention of your ideal coaching clients.
Putting yourself out there online can be scary because no matter how many people you help, there will always be people who want to criticise or attack. As a coach, that can be disheartening because the tool that helps you to grow your business also puts you in the firing line of online trolls. Here is how to deal with criticism online and how to stop trolls from derailing your coaching business.
One thing that most of the people on the internet agree on (a rare occurrence) is that it is beneficial to niche down. But at what point does niching down become discrimination? Particularly if your niche focuses on a protected characteristic like gender, race, or religion, it can seem like you are walking a fine line between having a niche and discrimination.
Here is some reassurance that your niche is not discriminatory.
No matter what industry you work in, there are a lot of coaches for your ideal coaching clients to choose from. How can you differentiate yourself to attract your ideal coaching clients? Because your ideal coaching clients will compare you to other coaches. You don’t want them to compare you based on price – all that achieves is a race to the bottom. So how do you stand out from other coaches?
Discovery calls have become a vital part of the sales process, especially for high-ticket programs. For prospective coaching clients, they offer a chance for them to meet you and ask any questions they have about your coaching program. For you, they offer you a chance to get to know the coaching client and see if they are a good fit for your coaching program. Some coaches even reject clients at this stage because they realise that the client’s goals or expectations will not be met in the coaching program.
Because discovery calls are such an important aspect of the sales process, coaches can’t afford to run them as a free-form conversation. A discovery call checklist allows coaches to receive and communicate all the information they need without turning their discovery call into a rigid, scripted call.
One of the best ways to stand out from other coaches in your industry is to inject your personality into your copy. This helps you to attract your tribe – the people you just gel with. They’ll appreciate your corny jokes and the way you tell a story.
When your ideal coaching clients are choosing a coach, personality is just as important as expertise. Coaching clients want to feel like they know you before they commit to working with you. Most coaching programs are multiple months long, so they want to work with someone they like. They’ll look at what you’re putting out there to get some indication of your personality. That includes your content and your marketing copy.
If business processes were children, the offboarding process is the middle child for service providers. It is often overlooked, given minimal attention, and overshadowed by the golden child – the onboarding process. However, the offboarding process is just as important for coaches as the onboarding process and any other process in between. It is your coaching client’s final impression of your coaching business.
Thinking of outsourcing your content writing to a professional? Fantastic! Hiring a professional content writer for your coaching business means that your content is about to become more engaging, generate new leads, and convert more sales. The best way to maximise the results a professional content writer can achieve is to write detailed content briefs. Here is how to write a content brief when hiring a content writer.