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Show Your Coaching Clients That You Care

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One thing that is evident about all the coaches we have ever worked with is that they care deeply about their clients. They all got into coaching because they want to help people live up to their full potential. The question is, do your coaching clients know how much you care about them? Can they see your care throughout their customer journey?

When we’re writing copy or creating marketing assets for our clients, it is important to us that the coach’s care shines through. We want to create a consistent experience where prospective coaching clients can see that the coach cares that you achieve the best outcomes and that they endeavour to make the process as simple as possible. Here is a simple blueprint you can use to add more care into your coaching business.

How to Set Business Growth Goals You’ll Actually Achieve in 2023

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It’s that time of year when you start looking ahead and thinking about what you want to achieve in 2023. There is a technique to setting goals that make it more likely that you will achieve your goals. Let’s set your 2023 business goals.

work from home business owner looking out at a great view.

Stop Trying to Build a Perfect Business, Build a Working Business

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This is something we need to remind ourselves of from time to time. We naturally want our business to be the best it can possibly be; you probably feel the same way. But, it is easy to fall into the perfectionist’s trap of never launching because your business is never good enough.

Expert Opinion: Building a Brand with Sustainability

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This week on the blog, Bright Orca, a sustainability-focused business writes about why businesses should care about sustainability. Learn how to build a brand focused around sustainability from the experts.

How to Write a Business Plan

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A business plan is a great way to get your vision for your company down on paper. Not only does it help you to lay out how you plan to achieve your goals, but it can help other people, like partners, executives, or even lenders, to understand your business better. Because they are so helpful to bring people and funds on board, a business plan needs to show the credibility of your business idea. It will address your USPs and how you plan to make a profit.

How to Avoid Burnout As a New Business Owner

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Starting a business can be stressful. It feels like the weight of the world is on your shoulders because any success or failure is solely on your shoulders. You may be responsible for the livelihoods of employees as well as yourself. If you do not look after yourself properly, it is easy to burn yourself out. Here are some tips to prevent burnout as a new business owner.

How To Find Your Small Business’s USP

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Having a USP that sets you apart from competitors is key to success in an ever-growing online business landscape. By prominently featuring your USPs, you are able to switch the customer’s focus to the value you provide rather than the price alone when they compare you with competitors. But what is your USP, and how do you figure out how to wield it to get your customers to buy from you?

How Do I Pay Myself As a Business Owner?

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As a new business owner, handling the finances of your business can be the most challenging thing. Even if you have an accountant, you are the one who needs to make the decisions regarding how to distribute your business’s finances. Your accountant can give you information on the tax-free thresholds and the most tax-efficient ways to pay yourself, but not what amount you should pay yourself.

Experts

How Experts Can Benefit a New Business

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As a new business, you need to bootstrap where possible. Many new business owners will take this to mean do everything yourself. However, what this actually means is you should spend your money wisely. Instead of hiring a marketing professional to work full-time in your business, hire a freelancer or work with a marketing company that you can pay per project. Not only do you get their skills, but you work with someone who has their own business and works with many new businesses. They will be able to give you a little more insight into things, especially if they work exclusively with startups.