experts

As a new business, you need to bootstrap where possible. Many new business owners will take this to mean do everything yourself. However, what this actually means is you should spend your money wisely. Instead of hiring a marketing professional to work full-time in your business, hire a freelancer or work with a marketing company that you can pay per project. Not only do you get their skills, but you work with someone who has their own business and works with many new businesses. They will be able to give you a little more insight into things, especially if they work exclusively with startups.