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What Can a Copywriter Teach Me About Elevator Pitches?

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Copywriting is about more than just being able to write well. The true value of a copywriter is the strategy they bring to the table. This is why we created a free guide on how to create elevator pitches for different situations. Being able to talk about your business in person is just as important as having high-converting sales funnels and websites that get coaching clients excited to work with you. An elevator pitch is often the first impression someone has of your business.
An elevator pitch for coaches requires just as much strategy as any piece of copy. You need to understand who you’re speaking to and what aspects of your coaching business appeal to them. You also need to know what your goal is for the elevator pitch in this situation. As copywriters, we can teach you how to think strategically when talking about your coaching business.

A coach standing in an elevator

Is the Elevator Pitch Only For Selling?

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When you think about an elevator pitch, you probably think of standing in an elevator next to someone important, trying to sell your idea before the elevator reaches their floor. That’s exactly what the elevator pitch used to be.
Now, that’s a less common scenario. CEOs and investors don’t want to be bothered by people trying to pitch their money-making ideas. They’re definitely not going to make expensive decisions on just 1 minute of information. So what is the purpose of the modern elevator pitch?