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Is It Ethical If Your Ideal Coaching Client Is a Particular Gender or Race?

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One thing that most of the people on the internet agree on (a rare occurrence) is that it is beneficial to niche down. But at what point does niching down become discrimination? Particularly if your niche focuses on a protected characteristic like gender, race, or religion, it can seem like you are walking a fine line between having a niche and discrimination.

Here is some reassurance that your niche is not discriminatory.

How to Choose a Niche for Your Coaching Business

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If you’re having trouble articulating the value you bring to your ideal coaching clients, that could be a sign you need to niche down. When coaches serve too many clients, it makes it difficult for them to promote their coaching program because it offers different benefits to different types of clients. Niching down allows you to focus on one type of customer or one type of problem so it becomes a lot easier to express what your ideal coaching clients stand to gain from your coaching. Let’s talk about niches for coaches.