You’ve probably heard the term sales funnel before. The term might bring to mind a big corporate machine that costs thousands and is constantly bringing in new clients. All of the big companies have sales funnels, but it’s not something that a coach or small business has, right?
Wrong! You probably have a sales funnel for your coaching business in place right now. You might even have multiple sales funnels. Here’s the coach’s guide to sales funnels.
It takes a lot of effort (and sometimes money) to attract and onboard new coaching clients. That is why many coaches choose to focus on selling more to the coaching clients they already have. This is called increasing the lifetime value of coaching clients, and it’s a great way to make more money with less marketing spend.
It is marketing 101 to write your copy and content focusing on your client’s perspective. We have talked a lot in the past about writing copy in the second person rather than the first person to help address your clients’ needs. But that doesn’t mean you should never speak about yourself when you’re promoting your coaching courses.
Your clients are signing up to work with YOU. They need to believe that you have the expertise to help them achieve the results they desire. They also need to know if you are the kind of person they would enjoy working with. So you do need to talk about yourself a little bit. Here’s how.
Selling can feel icky. It can feel like bragging or shoving your coaching programs down the throats of people who don’t want them. But you can’t just rely on people finding your products, so what can you do?
Do you know what’s the #1 sign that copy has been written by an amateur? It reads like a Go Fund Me page. And by that, we mean it reads like you’re asking your customers to do you a favour.
Many people start a business in order to make money; everyone knows that. But your business should solve a problem for your customers or provide something they need. Otherwise, why should they be willing to pay for what you sell?