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What Is the Difference Between Case Studies and Testimonials

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Both case studies and testimonials are essential marketing tools for coaching businesses. However, the way they are used and the impact they have on your coaching business is very different. Let’s dig into the differences between case studies and testimonials and how coaches use each one.

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How to Ask For Reviews and Testimonials

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In order to receive reviews and testimonials for your business, you need to ask for them. Only a handful of people will go and leave a review or testimonial without being asked. So, if you want to use social proof to promote your business, you need to ask for them.