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What Is the Difference Between Case Studies and Testimonials

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Both case studies and testimonials are essential marketing tools for coaching businesses. However, the way they are used and the impact they have on your coaching business is very different. Let’s dig into the differences between case studies and testimonials and how coaches use each one.

a woman in a cafe who is a happy and satisfied coaching client

The Key to Course-Selling Testimonials

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Testimonials can sell the next intake of your coaching course for you if they’re strong enough. The trick is to get your coaching clients to say the right things. No, we’re not saying you should write fake testimonials or coerce your coaching clients to mention specific things. Here’s what to do.