You may have been wondering if you should start a blog for your coaching business. Or perhaps you have neglected your coaching blog for a while and wondering if it is worth the effort to restart your blog. There is no universal correct answer. Every coaching business is different, and you need to do what is right for you and your business. Here are some of the benefits of starting a blog for your coaching business so you can decide for yourself if it is worth the effort.
Blogs Improve Your Website SEO
The main reason that most business owners have a blog on their website is because blogs drastically improve your website’s SEO. When search engines return results for a search query, it looks at a number of things:
- Relevancy – Does the page include keywords from the search query? Does the page include additional keywords that indicate relevancy to the specific searcher?
- Authority – Does the website include additional information on this topic? Do other websites link to this page or website?
- Currency – Is the website updated regularly? How old is this particular webpage?
The main pages of your coaching website should be set and forget. So, a blog allows you to continue to add information to your website to address trends and topic-specific keywords.
Blogs Allow Your Ideal Coaching Clients to Get to Know You
Your blog also offers your ideal coaching clients a chance to get to know you a little better. As you write, your personality will shine through. Your dream coaching clients will also get to know your values and where you stand on particular issues.
Coaches are slightly different to other businesses in that your personality is as important as your expertise when your clients are making a buying decision. Your coaching clients work closely with you over the course of months or years, so they naturally want someone who they’ll get along with. They’ll also be looking to see if you can provide the support they need. For some coaching clients, they’ll want a coach who will call them out and give them a kick up the bum. For other coaching clients, they’ll want a coach who is sympathetic and gently encourages them.
Blogs Drive Leads to Your Coaching Programs
The content you create for your blog can drive traffic to your coaching programs. You can promote your coaching program to both existing blog readers and new visitors obtained through your SEO efforts.
There is no limit to how often you can promote your coaching program on your blog. You can use a combination of the following options:
- Create banner ads to promote your coaching program in your content (instead of running Google Ads)
- Include your coaching program in a list of relevant links at the end of each blog post
- Write a blog post relevant to your coaching program specifically to promote your coaching program
The last one is the most powerful option as you’re giving your ideal coaching clients a taste of what to expect from the coaching program rather than just mentioning offhandedly that you have a coaching program. It also gives you space to explain more about what you cover in your coaching.
Blogs Provide Your Business with an Additional Income Stream
In addition to promoting your coaching program through your blog, you can also recommend other products and services that are relevant to the blog post. Share an affiliate link to get a small percentage of the profit if the reader uses your link to make a purchase.
You can also run ads on your blog posts. Google AdSense will automatically load ads into your blog posts for you, and you’ll get a small cut of the commission if someone clicks on the ad. Alternatively, you can seek sponsorships or partnerships with individual businesses to run ads or create sponsored content to make money.
Blogs Allow You to Position Yourself as an Industry Expert
There are many types of content you can write – one of those being thought leadership content. This is content where you discuss a hot take or write about newsworthy topics. Thought leadership content is very shareable on social media and is likely to receive commentary from other people in your industry so it’s a great way to grow your footprint.
Blogs Help Your Coaching Clients to Diagnose Their Problem
Some of your ideal coaching clients will have no idea that they need your help. They may not even be aware of what the problem is; they just know that there is a problem. For example, they may be thinking:
- My blog doesn’t have any readers
- I can’t control myself around snacks – I just keep eating until I’ve finished the packet
- I feel like I’m working hard all the time, but you wouldn’t know it from my bank account
You can write blog content that helps them to diagnose the potential causes of the issue and briefly explain how to solve each possible cause. Your coaching program of course will be the solution to at least one of these issues.
Blogs Help Your Ideal Coaching Clients Make Informed Decisions
Another way you can use your blog content is to provide your readers with the information they need to make informed decisions. You can compare the pros and cons of various choices or help them to work through the process of clarifying their needs. Your readers will see proof of how you can coach them to make informed decisions – instead of simply telling them which choice to pick. Again, you can include affiliate links if appropriate.
Blogs Answer Frequently Asked Questions
You can write blog posts to answer frequently asked questions you receive from your audience or coaching clients. Rather than explaining the same thing over and over, you can write a blog post that explains everything that you can point them to. This only works if the advice will generally be the same, anything that can change based on variables should be answered on a case-by-case basis.
Thinking of starting a coaching blog? Feel free to contact us if you have any questions – we answer simple questions via email. If you are looking for some support, we can offer a Pick Our Brain Call for £199 per hour where we can work with you to create a strategy. We can also write weekly blog content for you for £750 per month. View our content writing for coaches packages here.