At various stages of your coaching business, bootstrapping may be necessary. As fellow business owners we get it. We will never try to shame coaches who are trying to haggle our prices. However, when it comes to hiring copywriters for your coaching business, cheaper is not always better. Before you start interviewing copywriters, it can help to understand the true cost of hiring cheap copywriters.
Why Are Some Copywriters Cheaper Than Others?
The reason why copywriters offer different price points is the same reason that any other product or service has different price points. Price is somewhat indicative of quality. For copywriters, price often reflects:
- Experience
- Results
- Inclusions
- Workload
Plenty of cheap copywriters for coaches are good writers. But you are not paying for words on a page. You are hiring a copywriter to convert your target audience into paying coaching clients. It is about so much more than spelling and grammar.
Copywriters are well aware of the value they bring to the table and their price will reflect that. If their copy brings in 6-figures for your coaching business, they’re going to charge 5-figures. As soon as a cheap copywriter for coaches can consistently achieve better results for their clients, they will raise their prices.
Their experience will also be a factor in pricing. Cheap copywriters for coaches tend to be new copywriters who are still honing their craft. Just like at the hair salon, a trainee will be cheaper than a senior hairdresser, copywriters will charge based on experience. As they get more practice and finish courses and accreditations, they will generally increase their prices.
So when hiring a copywriter for your coaching business, consider what your priorities are. Do you want it cheap, fast, or high-quality? The more you prioritise one of those factors, the more you need to compromise on the other two. For example, if you want to hire a cheap copywriter, then you need to make compromises on the turnaround time or results. If you want to hire a copywriter to write the best sales page for your coaching program, then you need to compromise on price or turnaround time.
So What Is The Cost of Hiring a Cheap Copywriter for Coaches?
So far, you think the only cost of hiring a cheap copywriter is that the work won’t be quite as good, right? Wrong! Even if the work is not littered with spelling and grammar mistakes or mostly fits the brief, you are not calculating the money you are leaving on the table with bad copywriting. This includes:
- Missed opportunities to upsell or suggest similar products.
- Customers who won’t be engaged with your brand and will therefore not buy.
- Customers who get bored halfway through a too-long sales page.
- Missed opportunities to build a connection with customers through your blog, mailing list, or social media.
- Customers who decide your product or service is not for them after reading your product description.
You will likely need to hire another copywriter to update your copy sooner than you anticipated. This might be because you are painfully aware of the missed conversions or the copy may not grow with your business and need updating after a season.
Every established copywriter out there has had at least 1 client come to them after to redo cheap copywriting. These clients are frustrated because they basically threw the money and time away and now have to start over again.
Why Is It Difficult to Find Cheap Copywriting that Gets Results?
Copywriting is equal parts strategy and creativity. Copywriters spend more time researching and planning than they do actually writing the copy. This strategy is what brings the results and it takes time. Cheap copywriters who are juggling multiple projects in order to make a living on their pricing do not have as much time for the strategy.
When you hire a copywriter, you want to work with a copywriter whose prices account for the non-billable hours they spend honing their craft. This means that you are hiring a copywriter who spends time studying marketing and copywriting techniques so they can always deliver their best work. They write copy with a view of how it fits into the whole sales funnel and the goals of the prospective coaching client reading it.
Cheap copywriters unfortunately do not have as much time to hone their skills as they need to maximise their billable hours to make a living. Most cheap copywriters are working 40+ billable hours and then trying to find time for all of the business admin on top of that. There is no time for creative recharge let alone honing their craft. There are only two paths for cheap copywriters: burnout or raising their prices.
Who do you want writing the copy for your coaching business – a burnout freelancer juggling multiple projects or a copywriter who is at the top of their game?
What Do Copywriters Usually Charge?
This is a varied answer as it will depend on a lot of factors, like:
- The location of a copywriter
- If they are a freelancer or a boutique company
- Their expertise
- Additional skills they bring to the table
- How high their demand is.
To add even more factors to the equation, copywriters can use different pricing models. Some will charge hourly rates, some per word, and others will charge per project rates. There are a number of copywriters out there who now allow you to book out a full day of their time too.
We understand how confusing it is, so we have provided really clear rates on our website so that you know how much you need to budget upfront. Browse our copywriting packages page for a pricing guide. Our pricing is per project and we are mid-range in terms of copywriter pricing. We are not the most expense out there but we are not considered cheap copywriters either.
How Do I Find an Experienced Copywriter?
Well, you can drop into our inboxes to find some of the best copywriters for coaches in the business. Alternatively, if our prices or style is not quite the right fit, we recommend these tips:
- Ask friends or other entrepreneurs who did their copy. A referral is a great way to get information about pricing, skills, and how someone is to work with.
- Check LinkedIn for copywriters in your area. You can look at their posts and testimonials while you are there.
- See if you have already interacted with a copywriter through blog content or social media.
When you are hiring a copywriter for your coaching business, browse the copywriter’s portfolio and testimonials to see if they are a good fit. You can see the type of copy they produce and the results they get for their clients. Read more about how to hire the best copywriter for your coaching business here.
Need to hire a copywriter for your coaching business? Dangerous Words Copywriting offers sales messaging cheat sheets to coaches DIY their copy and done-for-you copywriting services that turn your followers into paying coaching clients. Browse our copywriting services here and get in touch if you have any questions.