Is the Elevator Pitch Only For Selling?
When you think about an elevator pitch, you probably think of standing in an elevator next to someone important, trying to sell your idea before the elevator reaches their floor. That’s exactly what the elevator pitch used to be.
Now, that’s a less common scenario. CEOs and investors don’t want to be bothered by people trying to pitch their money-making ideas. They’re definitely not going to make expensive decisions on just 1 minute of information. So what is the purpose of the modern elevator pitch?