You may be producing content for your business, but when does producing content become content marketing? Has your current social media content or blog content become content marketing?
So you are sick of staring at a blank Word document and want some help writing about your business. But you have concerns. After all, you thought a copywriter was something to do with photocopiers or copyright law until recently. What should you expect? Do you really need a copywriter? Let’s talk about what to expect.
In order to receive reviews and testimonials for your business, you need to ask for them. Only a handful of people will go and leave a review or testimonial without being asked. So, if you want to use social proof to promote your business, you need to ask for them.
Do you know what’s the #1 sign that copy has been written by an amateur? It reads like a Go Fund Me page. And by that, we mean it reads like you’re asking your customers to do you a favour.
Many people start a business in order to make money; everyone knows that. But your business should solve a problem for your customers or provide something they need. Otherwise, why should they be willing to pay for what you sell?
Want to know how a copywriter writes a meta description to boost SEO and get organic clicks from search engines?
Recently, we wrote a piece for Copy For Everybody titled “Curate a Brand Voice That Sells.” It explained the importance of a brand voice cheat sheet and how to create a brand voice that connects with your clients.
Let’s dive deeper into the topic of brand voice and look at what kinds of things your brand voice cheat sheet should cover.
Your website copy should be evergreen, meaning it should work for your business for years without needing more than a few tweaks. But, there are a few events that should trigger a review of your website copy. These may require a complete rewrite or just changing, adding, or removing some sections. Let’s dive into the times when you should update your website copy.
A question that comes up often when we speak to new clients is, do we have SEO expertise? This can be a difficult question to answer because an SEO strategy combines website functionality, design, and writing. So, we know how to write in a way that gives written content that has the potential to get a good SEO ranking, but we can’t optimise your whole website.
Let’s take a look at how you can tweak your business writing to gain a better SEO ranking.
If you are listing a new item on Amazon, you want to create a product listing that:
a) Lands your product high in the search results
b) Converts the people who click on your listing
To do so, you need to optimise your Amazon product listing for both the algorithm and customers. So, let’s dive into the theory of creating an Amazon product listing.
This is something we need to remind ourselves of from time to time. We naturally want our business to be the best it can possibly be; you probably feel the same way. But, it is easy to fall into the perfectionist’s trap of never launching because your business is never good enough.