We’ve talked a lot about using your lead magnet to upsell to an offer that allows your ideal coaching clients to continue their progress. There are two options you can use as an upsell – a low-ticket offer or a high-ticket offer. There are a lot of factors involved in which would be best, let’s examine them.
Both case studies and testimonials are essential marketing tools for coaching businesses. However, the way they are used and the impact they have on your coaching business is very different. Let’s dig into the differences between case studies and testimonials and how coaches use each one.
In a past article, we discussed common types of sales funnels for coaching businesses – one of those being a lead magnet sales funnel. Let’s take an in-depth look into how a lead magnet sales funnel works and the role of the lead magnet in converting followers from freebie downloaders into paying coaching clients.
A lot of the advice on building an email list is so focused on building an email list through lead magnets and promotion. There is very little information on what to send your email subscribers once you’ve built an email list. Obviously, you should promote your coaching program, but how often and what do you send your email list in between promotions? Here’s everything you need to know to create an engaging email strategy.
We’re all human, right? We make mistakes – often multiple times – and experience setbacks. As a coach, vulnerability is a powerful tool; however, it can be difficult to be vulnerable without undermining your credibility as a coach. What is the right balance of seeming human without looking like a hot mess?
Business is not just an extrovert’s game. Introverts can be successful business owners and coaches. They just have different strengths and weaknesses compared to their extroverted counterparts. This is what you need to know about owning a business as an extrovert.
Sales pages are the end point of your sales funnel. While the end is in sight, this is not the time to slack off. Honour the effort you have put in thus far by writing an effective sales page that converts readers into paying coaching clients. Here are the 8 vital elements of sales pages for coaches.
Studies have shown that you have 8 seconds to capture the attention of a lead. Let’s be honest; it’s probably less on social media when people are scrolling. How you name your coaching program is vitally important for capturing the attention of your ideal coaching clients.
Putting yourself out there online can be scary because no matter how many people you help, there will always be people who want to criticise or attack. As a coach, that can be disheartening because the tool that helps you to grow your business also puts you in the firing line of online trolls. Here is how to deal with criticism online and how to stop trolls from derailing your coaching business.
Landing pages are a vital part of selling your coaching program. Your leads indicate interest by clicking on your ad and then are taken to a landing page to learn more about your course. The landing page needs to tell them what to expect from working with you, overcome objections, and sell your coaching program as the answer to their problem. While we could write a book about how to craft a landing page that improves conversion rates, we thought we’d start by telling you common landing page mistakes coaches make that kill conversion rates.