We can talk about charging what you’re worth and frame coaching programs as investments until we’re blue in the face. That doesn’t change the fact that high-ticket coaching programs are a lot of money – especially in this economy. If you want to sell out your coaching program before your launch, your ideal coaching clients need to know a few things before they hand over their money.
Thinking of outsourcing your content writing to a professional? Fantastic! Hiring a professional content writer for your coaching business means that your content is about to become more engaging, generate new leads, and convert more sales. The best way to maximise the results a professional content writer can achieve is to write detailed content briefs. Here is how to write a content brief when hiring a content writer.
A frustrating aspect of coaching is having to remind your coaching clients to take action. This is something that all businesses deal with; you’re not alone. That being said, there is an art to writing reminder emails that don’t feel like you’re reprimanding your coaching clients. In this article, we’ll teach you how to write reminder emails that inspire your coaching clients to take action AND strengthen the coaching relationship.
SEO is seen as the holy grail of ways to find new coaching clients. While appearing in your ideal coaching client’s search results takes a little time and effort, it is well worth it in the long run. Once set up, it is a low-maintenance lead generation method that sends you prospects that are actively searching for advice in your area of expertise. In this post, we will teach you SEO basics that will have your coaching blog content climbing the Google rankings.
One of the most talked about capabilities of AI technology is the ability to produce content. After all, producing enough content to stay ahead of search engines and social media algorithms is a huge concern for small business owners like coaches. Let’s take a look at the pros and cons of using AI to write copy for your coaching business.
The primary purpose of your lead magnet is to build your email list, but you can also use your lead magnet to promote your coaching program. Wouldn’t it be great to sell your coaching program at the same time as filling your email list with future coaching clients? Read on to learn how to convert lead magnet downloads into coaching clients.
There are countless ways to market your coaching business. When picking marketing techniques to grow your coaching business, there are a lot of factors to consider. Budget is often the biggest factor to consider, but coaches should also consider the results they are trying to achieve, their ideal client, and ROI. Let’s look at some of the marketing options available to coaches. We’ll compare both free and paid marketing techniques.
There is nothing more frustrating than slaving away at your keyboard writing business blog content for your coaching business only to get no views. Or worse, the only views you get are spammers filling your online forms with their sales pitches. If you spend a lot of time wondering how can I get more readers for my blog? – this article is for you.
One thing that is evident about all the coaches we have ever worked with is that they care deeply about their clients. They all got into coaching because they want to help people live up to their full potential. The question is, do your coaching clients know how much you care about them? Can they see your care throughout their customer journey?
When we’re writing copy or creating marketing assets for our clients, it is important to us that the coach’s care shines through. We want to create a consistent experience where prospective coaching clients can see that the coach cares that you achieve the best outcomes and that they endeavour to make the process as simple as possible. Here is a simple blueprint you can use to add more care into your coaching business.
Now that you have a great lead magnet, you may be wondering if your lead magnet is something you can set and forget or if you need to do maintenance. The answer is you will need to update your lead magnet – even if it was written to be evergreen. In this article, we will look at how often to update your lead magnet and when it is time to retire your lead magnet.