Adjective Swaps to Make Your Copy More Interesting
Do you feel like you use words like “great” or “awesome” too much? Use these adjective swaps to add some flavour to content and copy on even the blandest of topics.
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What Is Thought Leadership Content?
Now that content creation has become part of the daily or weekly grind of running a business; it has split content into two different types. On the one hand, you have SEO content which is written to target common search terms and keywords to get eyes on your website. On the other hand, you have thought leadership content which is designed to position you as an expert in your field.
How to Use Power Verbs to Spice Up Your Copy
Not all words are created equal; some give more information than the standard verbs we use. Think of sprint vs run or beam instead of smile. Just by swapping a basic verb for a power verb, you give the reader more information about the emotions behind the action or the way the action is being carried out.
Everything You Need to Know About Value Propositions
Your value proposition is the cornerstone of all the marketing you do for your coaching business (or any other kind of business). Whether you are DIYing your copy or hiring a copywriter, your value proposition is the foundation of all of your copy. Here’s everything you need to know about value propositions as a business owner.
50 Attention-Grabbing Email Subject Lines
It can feel like a fine line to walk between writing email subject lines that stand out in inboxes and writing clickbait. But writing subject lines that get your emails opened is a matter of knowing how to appeal to your ideal clients. Once you master that, not only will you write better email subject lines, you will pick more appealing topics for your writing. In this article, we will cover how to write email subject lines that your clients want to open and give you 50 email subject lines to use for your coaching business.
Alternatives to Hiring a Cheap Copywriter for Coaches on a Budget?
Copywriting prices can vary significantly between copywriters. If you want a landing page, one copywriter may charge £500 and another copywriter may charge £10,000. You may wonder why the prices vary so much and if there is a difference in quality between the price points. Let’s talk copywriting prices and how to find a cheap copywriter.
How to Get Testimonials that Sell Your Coaching Course
Do you ever see the hundreds of glowing testimonials on the sales pages and websites of other coaches and think wow, I wish my coaching clients raved about me like that? Let’s be honest, there may be times when comparing your testimonials to another coach’s may make you doubt the quality of your coaching. We’re here to reassure you that is not the case. Do you know what the difference is? They have created a strategy for asking for testimonials.
How to Hire the Best Copywriter
So, you need a copywriter for your business, but it can be difficult to know where to start. Hiring a copywriter is a big decision. Who you hire can have a huge impact on not just your conversion rates, it can affect your brand voice, marketing strategy, and your entire business. Naturally, you want to hire the best copywriter you can find. The best way to do that is with a little bit of preparation. Here is what you need to do when hiring a copywriter.
How to Make Your Non-Fiction Book More Inclusive
Making your non-fiction book more inclusive is about way more than worrying about cancel culture. It is about making sure that as many people as possible can benefit from your coaching. Yes, you have a niche, but within your niche there are multiple different needs and life experiences. Let’s take a look at what you can do to include everyone.
How to Check Your Website Load Speed
There is nothing more frustrating than a webpage with a slow load speed. A website that loads a few seconds too slow can lead to you losing potential coaching clients. Your website loading speed is a key metric of your conversion rate.