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Is the Elevator Pitch Only For Selling?

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When you think about an elevator pitch, you probably think of standing in an elevator next to someone important, trying to sell your idea before the elevator reaches their floor. That’s exactly what the elevator pitch used to be.
Now, that’s a less common scenario. CEOs and investors don’t want to be bothered by people trying to pitch their money-making ideas. They’re definitely not going to make expensive decisions on just 1 minute of information. So what is the purpose of the modern elevator pitch?

unhappy coaching client who left a negative review

What To Do When a Coaching Client Complains

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Oof, negative feedback is hard to hear. We’re copywriters, and much of what we create is subjective, so take it from us when we say it does not get easier to hear a client complaint.
As hard as it is to respond to client complaints, negative feedback can be useful. It allows you to spot areas where you can improve your coaching and even your marketing. You can even use it to refine your target client profile, so you attract clients you want to work with.

picture of a team of people building a flow chart for customer experience processes

Don’t Overlook Your Business Processes

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Your business processes are the backbone of your business. They can make or break the experience of your coaching clients. If you want testimonials that will sell your next course intake for you, then pay attention to your processes.

How to Price Your Coaching Services

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It can be hard to know how to price your coaching services when you’re just starting out. You want to get as many coaching clients as possible, so you don’t want to price them too high, but you also need to pay your bills. It can be difficult to find the pricing sweet spot.
In this article, we will look at how to create a pricing system that works for you and how to create pricing that expands your reach.

team creating a content strategy for a coaching business

How Much Should I Talk About Myself When Selling Coaching Programs?

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It is marketing 101 to write your copy and content focusing on your client’s perspective. We have talked a lot in the past about writing copy in the second person rather than the first person to help address your clients’ needs. But that doesn’t mean you should never speak about yourself when you’re promoting your coaching courses.
Your clients are signing up to work with YOU. They need to believe that you have the expertise to help them achieve the results they desire. They also need to know if you are the kind of person they would enjoy working with. So you do need to talk about yourself a little bit. Here’s how.

coach working with a team

Understanding the Customer Journey of Coaching Clients

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The ability to get inside the brain of your ideal clients will help you to market your coaching services in a way that makes them an easy yes. One part of this is knowing the journey that your customers go through, from finding you to making a purchase. In marketing, this is called the customer journey. The customer journey helps coaches to be more aware of how warm their clients are likely to be when they see a piece of sales messaging.

coach selling on a discovery call

How to Beat the Ick of Sales

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Selling can feel icky. It can feel like bragging or shoving your coaching programs down the throats of people who don’t want them. But you can’t just rely on people finding your products, so what can you do?

laptop on a desk while a coach writes their email newsletter

Is Inconsistency Harming Your Coaching Business?

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Online gurus would have us believe that consistency is the most important thing in your business. They also would have us believe that failing to post every day on social media is a crime that will send you to algorithm jail without passing go or collecting $200.
But what is the greater crime: inconsistency or posting half-arsed content to keep up with an unsustainable content schedule?

How to Create Consistent Income in Your Coaching Business

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Imagine how great it would be to have a consistent amount of income coming into your business every month. You’d feel more confident hiring a team, you’d be able to finance your business goals, and maybe you’d feel less guilty about taking a well-deserved break. Consistent income is the holy grail for owners of coaching businesses. Let’s talk about how to create some!

satisfied customer giving thumbs up

4 Ways to Get to Know Your Customers

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It is common knowledge in the business world that if you want to create a product your customers like and market it in a way that gets your customers excited, you need to know your ideal customers. We’ve talked a little bit about how to identify your ideal customers. But how do you get to know them?